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SUSTAINABILITY

What exactly sustainability means to us, what role it already plays in our company and what further steps are planned for the future, you can find out here.

NO PLANET, NO BEAUTY

A VISION FOR A BETTER TOMORROW

Vision: We see the beauty in every human being. Beauty needs a planet worth living on. We take responsibility for this – courageously for a sustainable, colorful future.

Mission: Everything we do starts with sustainability. For us, that doesn’t just mean sacrifice, but above all enrichment. Hands-on for our sustainability and future generations.

THERE IS NO PLAN(ET) B!

The future of our earth is close to our hearts at ANNY!

We therefore want to constantly develop and improve. Our concern is to gradually become more sustainable wherever possible. Here you can find out what we are already doing today:

Klimaneutrale Falschachteln Icon | Makeup Factory

PACKAGING MATERIAL

We are always looking to optimize our packaging in terms of recyclability, material savings and the use of recycled materials. We use FSC-certified paper for all our new Make up Factory folding boxes. We also use mineral oil-free printing inks, which are made predominantly from renewable raw materials and are also cobalt-free.

Corporate Citizenship Icon | Makeup Factory

CORPORATE CITIZENSHIP

We are proud to employ over 250 home workers from the region in our company. This is one of our versatile working models.

Klimaneutrales Unternehmen | Makeup Factory

ENVIRONMENTAL PROTECTION PROJECT: OUR OWN FOREST PROJECT

In cooperation with our partner DEUTIM, we are supporting an environmental protection project that is making the “Augsburg Westliche Wälder” nature reserve “fit for the future” and helping to preserve the local forest for future generations in the long term. We achieve this by reforesting clear-cut areas and converting monocultures into climate-stable mixed forests.

Tierversuchsfrei Icon | Makeup Factory

AGAINST ANIMAL TESTING

Our products are not tested on animals. This is in accordance to the EU Cosmetics Regulation. The excellent quality of our products is guaranteed without animal testing and our ingredients are based on the strictest selection criteria.

Engagement für erneuerbare Energien | Makeup Factory

COMMITMENT TO RENEWABLE ENERGIES

Every year, we feed over 80,000 kWh of energy captured by our solar panels on the roof into the grid.

CO2-Ausgleich Icon | Make up Factory
SHIPPING

All your orders are shipped with DHL GoGreen. The CO2 emissions generated during transportation are offset by DHL’s investments in climate protection projects.

Ökostrom Icon | Make up Factory

ECOELECTRICITY

We have been using green electricity on our company premises since 2022 and at our warehouse since 2024. We have also expanded our network of electric charging stations and now offer 17 charging points.

Soziales Engagement Icon | Make up Factory
SOCIAL COMMITMENT

We continuously support various organizations through donations and contracts in order to promote their work in addition to fair human interaction. Also hands-on through our own corporate volunteering program.

Nachhaltigkeits Transportverpackung | Makeup Factory
SHIPPING PACKAGING

We constantly identified new potential savings and implemented material changes accordingly. Among other things, the bubble wrap that serves as the filling material in our Make up Factory product shipment was converted to recycled paper.

Was uns wichtig ist | ANNY
OUR PRIORITIES​

At Make up Factory, we want to examine different dimensions of sustainability in business challenges. In other words, questioning and changing how we develop, produce and act. Because nothing outweighs safety and quality for us. Other musts include being brave, taking responsibility and setting challenging goals. After all: “There is no plan(et) B.


HIGH STANDARDS, HIGH VALUES

 

Make up Factory übernimmt soziale, ökologische und ökonomische Verantwortung für Mitarbeiter, Kunden und zukünftige Generationen. Mit unseren Werten im Blick, mehr Transparenz, Verantwortung und Innovationsfähigkeit wollen wir unsere Prozesse und Produkte schrittweise weiter optimieren.Make up Factory pledges to meet its social, ecological and economic responsibilities for employees, customers and future generations. With our values in mind, greater transparency, responsibility and innovative capability, we want to further refine our processes and products step by step.


OUR JOURNEY TO MORE SUSTAINABILITY...

…is an ongoing process that requires commitment, perseverance and a willingness to rethink and improve the status quo. Our aim is to achieve a long-term balance between the three pillars of sustainability – environmental protection, social justice and economic prosperity.

Our commitment is therefore divided into three areas:
RESPONSIBLE = viable world. This is where we report on our economic activities, company facts and employees.
CONSCIOUS = world worth living in. This is where we provide information about what we are doing to preserve our natural environment.
CARING = fair world. This is where we show our contribution to a fairer and more inclusive society.

Our corporate values of transparency, responsibility and innovation guide us on our journey. And: for us, strong partnerships and cohesion are crucial in order to consistently implement sustainable action worldwide.

MORE TRANSPARENCY WITH OUR
SUSTAINABILITY REPORT
Nachhaltigkeitsbericht | Makeup Factory

With our sustainability report, we create more transparency for our customers and partners.

Read here in our sustainability report what we are already doing and what we have set as our goal for the future.

Because we are convinced: “No planet, no beauty”.

Download here

OUR SUSTAINABLE* HIGHLIGHTS

Mineral Satin Bronzer

Bronzer with satin effect for a radiant complexion

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Artist Powder Blush

Long-lasting, two-tone blusher

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Mineral Mat Bronzer

Long-lasting bronzer in a summery design

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Mineral Compact Foundation

Silky ultra-light powder foundation

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Mineral Fixing Powder

Transparent compact powder for fixing make up.

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*with 50% recycled content in the plastic packaging

UN GLOBAL COMPACT PROGRESS REPORT

The ARTDECO cosmetic Group has voluntarily committed itself to the United Nations Global Compact and reports annually on progress in the areas of human rights, labor standards, environmental protection and anti-corruption. The reports can be viewed publicly on our profile.

Responsible Guidance | Make up Factory
It's Show Time! Beitragsbild | Make up Factory

It’s Show Time!

10. November 2025

When the nights grow longer and everything sparkles and glitters, it’s time to ring in the festive season.

At Make up Factory, this year is all about glitz and glamour. With the It’s Show Time holiday collection, you’ll light up the stage!

Purple is the new gold; it adds magical accents and gives your eyes depth and expression. Your look will be the ultimate eye-catcher with sparkling highlights on your cheeks and décolleté.

Whether for an elegant dinner party or an exciting New Year’s Eve, with these glamorous products you’ll be ready for your personal red carpet moment.

Hero of the Collection

Artist Studio Quad

Palette with four matching eyeshadows

Learn more
It's Show Time! Productcomposing Desktop | Make up Factory
It's Show Time! Productcomposing Mobile | Make up Factory

Product Overview

Artist Studio Quad

Palette with four matching eyeshadows

Learn more
Hydra Glow Lip Stylo

Moisturizing lipstick

Learn more
METAL GLAM LIQUID LINER 03

Liner with metallic glitter effect

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Metallic Eyeliner

Eye contour stick with metallic shimmer pigments in a swivel tube.

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Sustainability

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Trendlook F/W 20th Birthday | Make up Factory

20TH BIRTHDAY

29. August 2025
  • August 2025

20TH BIRTHDAY

20 years of Make up Factory – celebrate with us!

Our journey began 20 years ago with a vision to make professional cosmetics accessible to everyone. Today, Make up Factory stands more than ever for the highest quality standards, excellent expertise, and pioneering beauty trends.

To mark this anniversary, we are presenting an exclusive Birthday Collection that draws on the brand’s origins and combines modern autumn colors with timeless elegance. The luxurious products in silver design allow for a versatile day-to-night look: warm earth tones for eyes and lips provide a natural finish during the day – and transform into glamorous statement makeup in the evening.

Discover our birthday collection now and celebrate 20 years of beauty passion with us!

Hero of the collection

Studio Star Eye Palette | Make up Factory
Studio Star Eye Palette

Coordinated eyeshadow palette

Learn more
Trendlook F/W 20th Birthday Productcomposing | Make up Factory
Trendlook F/W 20th Birthday Productcomposing Mobilde | Make up Factory

Product Overview

Complete Care Lip Color

Long-lasting and intensely nourishing lipstick

Learn more
Smoky Liner long-lasting & waterproof

Long-lasting, waterproof contour pencil

Learn more
Studio Star Eye Palette | Make up Factory
Studio Star Eye Palette

Coordinated eyeshadow palette

Learn more
Alle ansehen

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Golden Hour Moments

28. April 2025

The “Golden Hour”, the time shortly after sunrise or before sunset, bathes the world in a warm golden light. During this magical hour, not only does nature shine in beautiful colors, but everything looks perfectly illuminated. Make up Factory was inspired by this color mood for the new Golden Hour Moments collection. This flattering effect can be wonderfully imitated with little effort using the new bronzing products.

The eyeshadow palette in rose gold, brownish tones conjures up multi-faceted light reflections. In combination with the subtle colors of the eyeliner, the products create eye make-up with a wow effect. The waterproof volume mascara is ideal for creating the perfect eye lift. The bronzing base and bronzing powder on the cheekbones and bridge of the nose intensify the radiant look with luminous, sun-kissed highlights. This is rounded off by the PH-reactive lipsticks.

The Golden Hour Moments products make the skin look sun-kissed all day long!

Hero of the collection

Golden Hour Moments Productcomposing | Mak up Factory
Golden Hour Moments Productcomposing Mobile | Make up Factory

Product overview


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Trendlook F/W 20th Birthday | Make up Factory

20TH BIRTHDAY

29. August 2025
  • August 2025

20TH BIRTHDAY

20 years of Make up Factory – celebrate with us!

Our journey began 20 years ago with a vision to make professional cosmetics accessible to everyone. Today, Make up Factory stands more than ever for the highest quality standards, excellent expertise, and pioneering beauty trends.

To mark this anniversary, we are presenting an exclusive Birthday Collection that draws on the brand’s origins and combines modern autumn colors with timeless elegance. The luxurious products in silver design allow for a versatile day-to-night look: warm earth tones for eyes and lips provide a natural finish during the day – and transform into glamorous statement makeup in the evening.

Discover our birthday collection now and celebrate 20 years of beauty passion with us!

Hero of the collection

Studio Star Eye Palette | Make up Factory
Studio Star Eye Palette

Coordinated eyeshadow palette

Learn more
Trendlook F/W 20th Birthday Productcomposing | Make up Factory
Trendlook F/W 20th Birthday Productcomposing Mobilde | Make up Factory

Product Overview

Complete Care Lip Color

Long-lasting and intensely nourishing lipstick

Learn more
Smoky Liner long-lasting & waterproof

Long-lasting, waterproof contour pencil

Learn more
Studio Star Eye Palette | Make up Factory
Studio Star Eye Palette

Coordinated eyeshadow palette

Learn more
Alle ansehen

Discover more

It's Show Time! Beitragsbild | Make up Factory

It’s Show Time!

10. November 2025

When the nights grow longer and everything sparkles and glitters, it’s time to ring in the festive season.

At Make up Factory, this year is all about glitz and glamour. With the It’s Show Time holiday collection, you’ll light up the stage!

Purple is the new gold; it adds magical accents and gives your eyes depth and expression. Your look will be the ultimate eye-catcher with sparkling highlights on your cheeks and décolleté.

Whether for an elegant dinner party or an exciting New Year’s Eve, with these glamorous products you’ll be ready for your personal red carpet moment.

Hero of the Collection

Artist Studio Quad

Palette with four matching eyeshadows

Learn more
It's Show Time! Productcomposing Desktop | Make up Factory
It's Show Time! Productcomposing Mobile | Make up Factory

Product Overview

Artist Studio Quad

Palette with four matching eyeshadows

Learn more
Hydra Glow Lip Stylo

Moisturizing lipstick

Learn more
METAL GLAM LIQUID LINER 03

Liner with metallic glitter effect

Learn more
Metallic Eyeliner

Eye contour stick with metallic shimmer pigments in a swivel tube.

Learn more
View all

Sustainability

Discover More

Golden Hour Moments

28. April 2025

The “Golden Hour”, the time shortly after sunrise or before sunset, bathes the world in a warm golden light. During this magical hour, not only does nature shine in beautiful colors, but everything looks perfectly illuminated. Make up Factory was inspired by this color mood for the new Golden Hour Moments collection. This flattering effect can be wonderfully imitated with little effort using the new bronzing products.

The eyeshadow palette in rose gold, brownish tones conjures up multi-faceted light reflections. In combination with the subtle colors of the eyeliner, the products create eye make-up with a wow effect. The waterproof volume mascara is ideal for creating the perfect eye lift. The bronzing base and bronzing powder on the cheekbones and bridge of the nose intensify the radiant look with luminous, sun-kissed highlights. This is rounded off by the PH-reactive lipsticks.

The Golden Hour Moments products make the skin look sun-kissed all day long!

Hero of the collection

Golden Hour Moments Productcomposing | Mak up Factory
Golden Hour Moments Productcomposing Mobile | Make up Factory

Product overview


View all

Discover more

Golden Hour Moments

28. April 2025

The “Golden Hour”, the time shortly after sunrise or before sunset, bathes the world in a warm golden light. During this magical hour, not only does nature shine in beautiful colors, but everything looks perfectly illuminated. Make up Factory was inspired by this color mood for the new Golden Hour Moments collection. This flattering effect can be wonderfully imitated with little effort using the new bronzing products.

The eyeshadow palette in rose gold, brownish tones conjures up multi-faceted light reflections. In combination with the subtle colors of the eyeliner, the products create eye make-up with a wow effect. The waterproof volume mascara is ideal for creating the perfect eye lift. The bronzing base and bronzing powder on the cheekbones and bridge of the nose intensify the radiant look with luminous, sun-kissed highlights. This is rounded off by the PH-reactive lipsticks.

The Golden Hour Moments products make the skin look sun-kissed all day long!

Hero of the collection

Golden Hour Moments Productcomposing | Mak up Factory
Golden Hour Moments Productcomposing Mobile | Make up Factory

Product overview


View all

Discover more

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