SUSTAINABILITY

What exactly sustainability means to us, what role it already plays in our company and what further steps are planned for the future, you can find out here.

NO PLANET, NO BEAUTY

A VISION FOR A BETTER TOMORROW

Vision: We see the beauty in every human being. Beauty needs a planet worth living on. We take responsibility for this – courageously for a sustainable, colorful future.

Mission: Everything we do starts with sustainability. For us, that doesn’t just mean sacrifice, but above all enrichment. Hands-on for our sustainability and future generations.

THERE IS NO PLAN(ET) B!

The future of our earth is close to our hearts at ANNY!

We therefore want to constantly develop and improve. Our concern is to gradually become more sustainable wherever possible. Here you can find out what we are already doing today:

Klimaneutrale Falschachteln Icon | Makeup Factory


PACKAGING MATERIAL

We are always looking to optimize our packaging in terms of recyclability, material savings and the use of recycled materials. We use FSC-certified paper for all our new Make up Factory folding boxes. We also use mineral oil-free printing inks, which are made predominantly from renewable raw materials and are also cobalt-free.

Corporate Citizenship Icon | Makeup Factory


CORPORATE CITIZENSHIP

We are proud to say that 263 members of our company workforce already work from home in the region.

Klimaneutrales Unternehmen | Makeup Factory


ENVIRONMENTAL PROTECTION PROJECT: OUR OWN FOREST PROJECT

In cooperation with our partner DEUTIM, we are supporting an environmental protection project that is making the “Augsburg Westliche Wälder” nature reserve “fit for the future” and helping to preserve the local forest for future generations in the long term. We achieve this by reforesting clear-cut areas and converting monocultures into climate-stable mixed forests.

Tierversuchsfrei Icon | Makeup Factory


AGAINST ANIMAL TESTING

Our products are not tested on animals. This is in accordance to the EU Cosmetics Regulation. The excellent quality of our products is guaranteed without animal testing and our ingredients are based on the strictest selection criteria.

Engagement für erneuerbare Energien | Makeup Factory


COMMITMENT TO RENEWABLE ENERGIES

Since 2008, we have been feeding in our own captured energy via our solar panels on the roof; in 2023, this amounted to 86,708 kWh.

CO2-Ausgleich Icon | Make up Factory

SHIPPING

All your orders are shipped with DHL GoGreen. The CO2 emissions generated during transportation are offset by DHL’s investments in climate protection projects.

Ökostrom Icon | Make up Factory


ECOELECTRICITY

Since 2022, we have been using green electricity on our company premises and have expanded our network of e-charging stations so that we now offer 17 charging points.

Soziales Engagement Icon | Make up Factory

SOCIAL COMMITMENT

We continuously support various organizations through donations and contracts in order to promote their work in addition to fair human interaction. Also hands-on through our own corporate volunteering program.

Nachhaltigkeits Transportverpackung | Makeup Factory

SHIPPING PACKAGING

We constantly identified new potential savings and implemented material changes accordingly. Among other things, the bubble wrap that serves as the filling material in our Make up Factory product shipment was converted to recycled paper.

Was uns wichtig ist | ANNY

OUR PRIORITIES​

At Make up Factory, we want to examine different dimensions of sustainability in business challenges. In other words, questioning and changing how we develop, produce and act. Because nothing outweighs safety and quality for us. Other musts include being brave, taking responsibility and setting challenging goals. After all: “There is no plan(et) B.


HIGH STANDARDS, HIGH VALUES

 

Make up Factory übernimmt soziale, ökologische und ökonomische Verantwortung für Mitarbeiter, Kunden und zukünftige Generationen. Mit unseren Werten im Blick, mehr Transparenz, Verantwortung und Innovationsfähigkeit wollen wir unsere Prozesse und Produkte schrittweise weiter optimieren.Make up Factory pledges to meet its social, ecological and economic responsibilities for employees, customers and future generations. With our values in mind, greater transparency, responsibility and innovative capability, we want to further refine our processes and products step by step.


OUR JOURNEY TO MORE SUSTAINABILITY...

…is an ongoing process that requires commitment, perseverance and a willingness to rethink and improve the status quo. Our aim is to achieve a long-term balance between the three pillars of sustainability – environmental protection, social justice and economic prosperity.

Our commitment is therefore divided into three areas:
RESPONSIBLE = viable world. This is where we report on our economic activities, company facts and employees.
CONSCIOUS = world worth living in. This is where we provide information about what we are doing to preserve our natural environment.
CARING = fair world. This is where we show our contribution to a fairer and more inclusive society.

Our corporate values of transparency, responsibility and innovation guide us on our journey. And: for us, strong partnerships and cohesion are crucial in order to consistently implement sustainable action worldwide.

MORE TRANSPARENCY WITH OUR
SUSTAINABILITY REPORT

Nachhaltigkeitsbericht | Makeup Factory

With our sustainability report, we create more transparency for our customers and partners.

Read here in our sustainability report what we are already doing and what we have set as our goal for the future.

Because we are convinced: “No planet, no beauty”.

OUR SUSTAINABLE* HIGHLIGHTS

*with 50% recycled content in the plastic packaging

UN GLOBAL COMPACT PROGRESS REPORT

The ARTDECO cosmetic Group has voluntarily committed itself to the United Nations Global Compact and reports annually on progress in the areas of human rights, labor standards, environmental protection and anti-corruption. The reports can be viewed publicly on our profile.

Effortless Beauty Beitragsbild | Make up Factory

Effortless Beauty

Effortless Beauty

Make up Factory is revolutionizing your daily beauty routine with Effortless Beauty this spring with practical “to-go” products. The handy sticks not only shorten your make-up routine, but also ensure great results with a wow effect.

Just three handy products are needed to meet your requirements for a natural, quick look: The multi-talented Face Stick, available as a contouring or blush stick in two shades each, melts into the skin, is easy to work into the skin and conjures up freshness on the face. The Cooling Eyeshadow Stick subtly emphasizes the eye area. The delicate spring/summer look is rounded off with new, matte lipstick colors. All products are ideal companions for on the go to freshen up your make-up on the go.

With the beautiful spring/summer products, your new beauty routine will be effortless. Emphasize your naturalness and your most beautiful side now – Make up Factory has the right tools for you.

Hero of the collection

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Product Overview

Cooling Eye Shadow Stick

Eyeshadow stick with refreshing and cooling effect

Learn more

Velvet Mat Lipstick

Mat lipstick with velvety wearing comfort without drying out

Learn more

Discover more

Icy Glam Beitragsbild | Make up Factory

Icy Glam

The festive season is finally upon us again. We’re really letting it rip and dressing up with the right outfit, hairstyle and make-up. True to the motto “glitter always works”, Make up Factory has conjured up an extra portion of glitter in the latest products from ICY GLAM.

Inspired by the color palette of the icy winter such as delicate rosé, elegant white and radiant sky blue, you are guaranteed to melt the ice.

ICY GLAM products are particularly suitable for a grand entrance in a club in the evening or for an elegant dinner party.

Hero of the collection

Shimmer Lip Stick

Supple lip varnish with tiny shimmer particles.

Learn more
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Product Overview

3D SHIMMER LIP GLOSS

Voluminous lip gloss with mirror shine effect

Learn more

Artist Studio Quad

Palette with four matching eyeshadows

Learn more

Metallic Eyeliner

Eye contour stick with metallic shimmer pigments in a swivel tube.

Learn more

Pro Effect Highlighter

Iconic Glow – Highlighter with silky soft powder texture

Learn more

Shimmer Lip Stick

Supple lip varnish with tiny shimmer particles.

Learn more

Sparkling Liquid Liner

Long-lasting liquid glitter liner

Learn more

Discover more

Sustainability

Be The Rebel Beitragsbild | Make up Factory

Be The Rebel

Be The Rebel

Discover your wild and passionate side! Make up Factory is here to support you this fall.

With BE THE REBEL, Make up Factory has created a wide range of products that perfectly showcase your new self. Dark shades such as dark green and brown-grey for eyes and brown shades for lips emphasize your personality and turn you into a real strong, sensual power woman.

A special highlight is the two-tone blusher for contouring the face. Awaken the rebel in you now!

HERO OF THE COLLECTION

Pro Effect Eye Palette

Palette with metallic and matte powder eyeshadows

Learn more
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PRODUCT OVERVIEW

Artist Powder Blush

Long-lasting, two-tone blusher

Learn more

Complete Care Lip Color

Long-lasting and intensely nourishing lipstick

Learn more

Even More – Volume Mascara

Mascara for volume, length and swing

Learn more

Pro Effect Eye Palette

Palette with metallic and matte powder eyeshadows

Learn more

Smoky Liner long-lasting & waterproof

Long-lasting, waterproof contour pencil

Learn more

Ultra Last Precision Liner

Long-lasting eyeliner with precise brush tip

Learn more

DISCOVER MORE

Icy Glam Beitragsbild | Make up Factory

Icy Glam

The festive season is finally upon us again. We’re really letting it rip and dressing up with the right outfit, hairstyle and make-up. True to the motto “glitter always works”, Make up Factory has conjured up an extra portion of glitter in the latest products from ICY GLAM.

Inspired by the color palette of the icy winter such as delicate rosé, elegant white and radiant sky blue, you are guaranteed to melt the ice.

ICY GLAM products are particularly suitable for a grand entrance in a club in the evening or for an elegant dinner party.

Hero of the collection

Shimmer Lip Stick

Supple lip varnish with tiny shimmer particles.

Learn more
getthelook
+
+
+
+
+
+
+
+
+
+
+
getthelook
+
+
+
+
+
+
+
+
+
+
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Product Overview

3D SHIMMER LIP GLOSS

Voluminous lip gloss with mirror shine effect

Learn more

Artist Studio Quad

Palette with four matching eyeshadows

Learn more

Metallic Eyeliner

Eye contour stick with metallic shimmer pigments in a swivel tube.

Learn more

Pro Effect Highlighter

Iconic Glow – Highlighter with silky soft powder texture

Learn more

Shimmer Lip Stick

Supple lip varnish with tiny shimmer particles.

Learn more

Sparkling Liquid Liner

Long-lasting liquid glitter liner

Learn more

Discover more

Sustainability

Effortless Beauty Beitragsbild | Make up Factory

Effortless Beauty

Effortless Beauty

Make up Factory is revolutionizing your daily beauty routine with Effortless Beauty this spring with practical “to-go” products. The handy sticks not only shorten your make-up routine, but also ensure great results with a wow effect.

Just three handy products are needed to meet your requirements for a natural, quick look: The multi-talented Face Stick, available as a contouring or blush stick in two shades each, melts into the skin, is easy to work into the skin and conjures up freshness on the face. The Cooling Eyeshadow Stick subtly emphasizes the eye area. The delicate spring/summer look is rounded off with new, matte lipstick colors. All products are ideal companions for on the go to freshen up your make-up on the go.

With the beautiful spring/summer products, your new beauty routine will be effortless. Emphasize your naturalness and your most beautiful side now – Make up Factory has the right tools for you.

Hero of the collection

getthelook
+
+
+
+
+
+
+
getthelook
+
+
+
+
+
+
+
+

Product Overview

Cooling Eye Shadow Stick

Eyeshadow stick with refreshing and cooling effect

Learn more

Velvet Mat Lipstick

Mat lipstick with velvety wearing comfort without drying out

Learn more

Discover more

Be The Rebel Beitragsbild | Make up Factory

Be The Rebel

Be The Rebel

Discover your wild and passionate side! Make up Factory is here to support you this fall.

With BE THE REBEL, Make up Factory has created a wide range of products that perfectly showcase your new self. Dark shades such as dark green and brown-grey for eyes and brown shades for lips emphasize your personality and turn you into a real strong, sensual power woman.

A special highlight is the two-tone blusher for contouring the face. Awaken the rebel in you now!

HERO OF THE COLLECTION

Pro Effect Eye Palette

Palette with metallic and matte powder eyeshadows

Learn more
getthelook
+
+
+
+
+
+
+
+
+
getthelook
+
+
+
+
+
+
+
+
+

PRODUCT OVERVIEW

Artist Powder Blush

Long-lasting, two-tone blusher

Learn more

Complete Care Lip Color

Long-lasting and intensely nourishing lipstick

Learn more

Even More – Volume Mascara

Mascara for volume, length and swing

Learn more

Pro Effect Eye Palette

Palette with metallic and matte powder eyeshadows

Learn more

Smoky Liner long-lasting & waterproof

Long-lasting, waterproof contour pencil

Learn more

Ultra Last Precision Liner

Long-lasting eyeliner with precise brush tip

Learn more

DISCOVER MORE

Be The Rebel Beitragsbild | Make up Factory

Be The Rebel

Be The Rebel

Discover your wild and passionate side! Make up Factory is here to support you this fall.

With BE THE REBEL, Make up Factory has created a wide range of products that perfectly showcase your new self. Dark shades such as dark green and brown-grey for eyes and brown shades for lips emphasize your personality and turn you into a real strong, sensual power woman.

A special highlight is the two-tone blusher for contouring the face. Awaken the rebel in you now!

HERO OF THE COLLECTION

Pro Effect Eye Palette

Palette with metallic and matte powder eyeshadows

Learn more
getthelook
+
+
+
+
+
+
+
+
+
getthelook
+
+
+
+
+
+
+
+
+

PRODUCT OVERVIEW

Artist Powder Blush

Long-lasting, two-tone blusher

Learn more

Complete Care Lip Color

Long-lasting and intensely nourishing lipstick

Learn more

Even More – Volume Mascara

Mascara for volume, length and swing

Learn more

Pro Effect Eye Palette

Palette with metallic and matte powder eyeshadows

Learn more

Smoky Liner long-lasting & waterproof

Long-lasting, waterproof contour pencil

Learn more

Ultra Last Precision Liner

Long-lasting eyeliner with precise brush tip

Learn more

DISCOVER MORE

Effortless Beauty Beitragsbild | Make up Factory

Effortless Beauty

Effortless Beauty

Make up Factory is revolutionizing your daily beauty routine with Effortless Beauty this spring with practical “to-go” products. The handy sticks not only shorten your make-up routine, but also ensure great results with a wow effect.

Just three handy products are needed to meet your requirements for a natural, quick look: The multi-talented Face Stick, available as a contouring or blush stick in two shades each, melts into the skin, is easy to work into the skin and conjures up freshness on the face. The Cooling Eyeshadow Stick subtly emphasizes the eye area. The delicate spring/summer look is rounded off with new, matte lipstick colors. All products are ideal companions for on the go to freshen up your make-up on the go.

With the beautiful spring/summer products, your new beauty routine will be effortless. Emphasize your naturalness and your most beautiful side now – Make up Factory has the right tools for you.

Hero of the collection

getthelook
+
+
+
+
+
+
+
getthelook
+
+
+
+
+
+
+
+

Product Overview

Cooling Eye Shadow Stick

Eyeshadow stick with refreshing and cooling effect

Learn more

Velvet Mat Lipstick

Mat lipstick with velvety wearing comfort without drying out

Learn more

Discover more

Icy Glam Beitragsbild | Make up Factory

Icy Glam

The festive season is finally upon us again. We’re really letting it rip and dressing up with the right outfit, hairstyle and make-up. True to the motto “glitter always works”, Make up Factory has conjured up an extra portion of glitter in the latest products from ICY GLAM.

Inspired by the color palette of the icy winter such as delicate rosé, elegant white and radiant sky blue, you are guaranteed to melt the ice.

ICY GLAM products are particularly suitable for a grand entrance in a club in the evening or for an elegant dinner party.

Hero of the collection

Shimmer Lip Stick

Supple lip varnish with tiny shimmer particles.

Learn more
getthelook
+
+
+
+
+
+
+
+
+
+
+
getthelook
+
+
+
+
+
+
+
+
+
+
+

Product Overview

3D SHIMMER LIP GLOSS

Voluminous lip gloss with mirror shine effect

Learn more

Artist Studio Quad

Palette with four matching eyeshadows

Learn more

Metallic Eyeliner

Eye contour stick with metallic shimmer pigments in a swivel tube.

Learn more

Pro Effect Highlighter

Iconic Glow – Highlighter with silky soft powder texture

Learn more

Shimmer Lip Stick

Supple lip varnish with tiny shimmer particles.

Learn more

Sparkling Liquid Liner

Long-lasting liquid glitter liner

Learn more

Discover more

Sustainability

Product added successful