
20TH BIRTHDAY
- August 2025
20TH BIRTHDAY
20 years of Make up Factory – celebrate with us!
Our journey began 20 years ago with a vision to make professional cosmetics accessible to everyone. Today, Make up Factory stands more than ever for the highest quality standards, excellent expertise, and pioneering beauty trends.
To mark this anniversary, we are presenting an exclusive Birthday Collection that draws on the brand’s origins and combines modern autumn colors with timeless elegance. The luxurious products in silver design allow for a versatile day-to-night look: warm earth tones for eyes and lips provide a natural finish during the day – and transform into glamorous statement makeup in the evening.
Discover our birthday collection now and celebrate 20 years of beauty passion with us!
Hero of the collection
Coordinated eyeshadow palette


Product Overview
Long-lasting and intensely nourishing lipstick
Long-lasting, waterproof contour pencil
Coordinated eyeshadow palette
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20TH BIRTHDAY

Golden Hour Moments
The “Golden Hour”, the time shortly after sunrise or before sunset, bathes the world in a warm golden light. During this magical hour, not only does nature shine in beautiful colors, but everything looks perfectly illuminated. Make up Factory was inspired by this color mood for the new Golden Hour Moments collection. This flattering effect can be wonderfully imitated with little effort using the new bronzing products.
The eyeshadow palette in rose gold, brownish tones conjures up multi-faceted light reflections. In combination with the subtle colors of the eyeliner, the products create eye make-up with a wow effect. The waterproof volume mascara is ideal for creating the perfect eye lift. The bronzing base and bronzing powder on the cheekbones and bridge of the nose intensify the radiant look with luminous, sun-kissed highlights. This is rounded off by the PH-reactive lipsticks.
The Golden Hour Moments products make the skin look sun-kissed all day long!
Hero of the collection


Product overview
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Velvet Lifting Foundation
- MARCH 2025
Velvet Lifting Foundation
Tired and dull skin is a thing of the past!
Make up Factory is relaunching the popular, high-performance Velvet Lifting Foundation in improved quality this spring.
The liquid foundation in 9 shades moisturizes the skin and conjures up a radiant, firm complexion with a naturally glowing finish. It blends seamlessly into the skin and looks natural at the same time. Fine lines and laugh lines are concealed and flawlessly evened out. The Velvet Lifting Foundation leaves a pleasantly light feel and has medium to heavy coverage.
Hero of the Collection
Velvety foundation with lifting effect


Product Overview
Velvety foundation with lifting effect

20TH BIRTHDAY

Golden Hour Moments
