SUSTAINABILITY

What exactly sustainability means to us, what role it already plays in our company and what further steps are planned for the future, you can find out here.

NO PLANET, NO BEAUTY

A VISION FOR A BETTER TOMORROW

Vision: We see the beauty in every human being. Beauty needs a planet worth living on. We take responsibility for this – courageously for a sustainable, colorful future.

Mission: Everything we do starts with sustainability. For us, that doesn’t just mean sacrifice, but above all enrichment. Hands-on for our sustainability and future generations.

THERE IS NO PLAN(ET) B!

The future of our earth is close to our hearts at ANNY!

We therefore want to constantly develop and improve. Our concern is to gradually become more sustainable wherever possible. Here you can find out what we are already doing today:

Klimaneutrale Falschachteln Icon | Makeup Factory

PACKAGING MATERIAL

We are always looking to optimize our packaging in terms of recyclability, material savings and the use of recycled materials. We use FSC-certified paper for all our new Make up Factory folding boxes. We also use mineral oil-free printing inks, which are made predominantly from renewable raw materials and are also cobalt-free.

Corporate Citizenship Icon | Makeup Factory

CORPORATE CITIZENSHIP

We are proud to say that 263 members of our company workforce already work from home in the region.

Klimaneutrales Unternehmen | Makeup Factory

ENVIRONMENTAL PROTECTION PROJECT: OUR OWN FOREST PROJECT

In cooperation with our partner DEUTIM, we are supporting an environmental protection project that is making the “Augsburg Westliche Wälder” nature reserve “fit for the future” and helping to preserve the local forest for future generations in the long term. We achieve this by reforesting clear-cut areas and converting monocultures into climate-stable mixed forests.

Tierversuchsfrei Icon | Makeup Factory

AGAINST ANIMAL TESTING

Our products are not tested on animals. This is in accordance to the EU Cosmetics Regulation. The excellent quality of our products is guaranteed without animal testing and our ingredients are based on the strictest selection criteria.

Engagement für erneuerbare Energien | Makeup Factory

COMMITMENT TO RENEWABLE ENERGIES

Since 2008, we have been feeding in our own captured energy via our solar panels on the roof; in 2023, this amounted to 86,708 kWh.

CO2-Ausgleich Icon | Make up Factory
SHIPPING

All your orders are shipped with DHL GoGreen. The CO2 emissions generated during transportation are offset by DHL’s investments in climate protection projects.

Ökostrom Icon | Make up Factory

ECOELECTRICITY

Since 2022, we have been using green electricity on our company premises and have expanded our network of e-charging stations so that we now offer 17 charging points.

Soziales Engagement Icon | Make up Factory
SOCIAL COMMITMENT

We continuously support various organizations through donations and contracts in order to promote their work in addition to fair human interaction. Also hands-on through our own corporate volunteering program.

Nachhaltigkeits Transportverpackung | Makeup Factory
SHIPPING PACKAGING

We constantly identified new potential savings and implemented material changes accordingly. Among other things, the bubble wrap that serves as the filling material in our Make up Factory product shipment was converted to recycled paper.

Was uns wichtig ist | ANNY
OUR PRIORITIES​

At Make up Factory, we want to examine different dimensions of sustainability in business challenges. In other words, questioning and changing how we develop, produce and act. Because nothing outweighs safety and quality for us. Other musts include being brave, taking responsibility and setting challenging goals. After all: “There is no plan(et) B.


HIGH STANDARDS, HIGH VALUES

 

Make up Factory übernimmt soziale, ökologische und ökonomische Verantwortung für Mitarbeiter, Kunden und zukünftige Generationen. Mit unseren Werten im Blick, mehr Transparenz, Verantwortung und Innovationsfähigkeit wollen wir unsere Prozesse und Produkte schrittweise weiter optimieren.Make up Factory pledges to meet its social, ecological and economic responsibilities for employees, customers and future generations. With our values in mind, greater transparency, responsibility and innovative capability, we want to further refine our processes and products step by step.


OUR JOURNEY TO MORE SUSTAINABILITY...

…is an ongoing process that requires commitment, perseverance and a willingness to rethink and improve the status quo. Our aim is to achieve a long-term balance between the three pillars of sustainability – environmental protection, social justice and economic prosperity.

Our commitment is therefore divided into three areas:
RESPONSIBLE = viable world. This is where we report on our economic activities, company facts and employees.
CONSCIOUS = world worth living in. This is where we provide information about what we are doing to preserve our natural environment.
CARING = fair world. This is where we show our contribution to a fairer and more inclusive society.

Our corporate values of transparency, responsibility and innovation guide us on our journey. And: for us, strong partnerships and cohesion are crucial in order to consistently implement sustainable action worldwide.

MORE TRANSPARENCY WITH OUR
SUSTAINABILITY REPORT
Nachhaltigkeitsbericht | Makeup Factory

With our sustainability report, we create more transparency for our customers and partners.

Read here in our sustainability report what we are already doing and what we have set as our goal for the future.

Because we are convinced: “No planet, no beauty”.

OUR SUSTAINABLE* HIGHLIGHTS

*with 50% recycled content in the plastic packaging

UN GLOBAL COMPACT PROGRESS REPORT

The ARTDECO cosmetic Group has voluntarily committed itself to the United Nations Global Compact and reports annually on progress in the areas of human rights, labor standards, environmental protection and anti-corruption. The reports can be viewed publicly on our profile.

Golden Hour Moments

Golden Hour Moments

The “Golden Hour”, the time shortly after sunrise or before sunset, bathes the world in a warm golden light. During this magical hour, not only does nature shine in beautiful colors, but everything looks perfectly illuminated. Make up Factory was inspired by this color mood for the new Golden Hour Moments collection. This flattering effect can be wonderfully imitated with little effort using the new bronzing products.

The eyeshadow palette in rose gold, brownish tones conjures up multi-faceted light reflections. In combination with the subtle colors of the eyeliner, the products create eye make-up with a wow effect. The waterproof volume mascara is ideal for creating the perfect eye lift. The bronzing base and bronzing powder on the cheekbones and bridge of the nose intensify the radiant look with luminous, sun-kissed highlights. This is rounded off by the PH-reactive lipsticks.

The Golden Hour Moments products make the skin look sun-kissed all day long!

Hero of the collection

Pro Effect Eye Palette

Palette with metallic and matte powder eyeshadows

Learn more
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Product overview

3in1 Sunshine Bronzing Base

Primer, Care and Bronzer

Learn more

Color Intuition Lip Balm

Nourishing lipstick with self-discoloring pigments which highlight the natural lip color.

Learn more

Kajal Definer

Premium Kajal eyeliner for precise eye contours

Learn more

Mattifying Fixing Spray

Mattifies, fixes and provides a long-lasting, fresh finish

Learn more

Pro Effect Eye Palette

Palette with metallic and matte powder eyeshadows

Learn more

Sunshine Bronzing Powder

Tanning powder for a sun-kissed complexion

Learn more

Volume Mascara waterproof

Luxurious waterproof volume texture for optimal volume

Learn more

Discover more

Velvet Lifting Foundation  Beitragsbild | Mak up Factory

Velvet Lifting Foundation

Velvet Lifting Foundation

Tired and dull skin is a thing of the past!

Make up Factory is relaunching the popular, high-performance Velvet Lifting Foundation in improved quality this spring.

The liquid foundation in 9 shades moisturizes the skin and conjures up a radiant, firm complexion with a naturally glowing finish. It blends seamlessly into the skin and looks natural at the same time. Fine lines and laugh lines are concealed and flawlessly evened out. The Velvet Lifting Foundation leaves a pleasantly light feel and has medium to heavy coverage.

Hero of the Collection

Velvet Lifting Foundation

Velvety foundation with lifting effect

Learn more
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Product Overview

Velvet Lifting Foundation

Velvety foundation with lifting effect

Learn more
Effortless Beauty Beitragsbild | Make up Factory

Effortless Beauty

Effortless Beauty

Make up Factory is revolutionizing your daily beauty routine with Effortless Beauty this spring with practical “to-go” products. The handy sticks not only shorten your make-up routine, but also ensure great results with a wow effect.

Just three handy products are needed to meet your requirements for a natural, quick look: The multi-talented Face Stick, available as a contouring or blush stick in two shades each, melts into the skin, is easy to work into the skin and conjures up freshness on the face. The Cooling Eyeshadow Stick subtly emphasizes the eye area. The delicate spring/summer look is rounded off with new, matte lipstick colors. All products are ideal companions for on the go to freshen up your make-up on the go.

With the beautiful spring/summer products, your new beauty routine will be effortless. Emphasize your naturalness and your most beautiful side now – Make up Factory has the right tools for you.

Hero of the collection

Face Shaping Stick

Blush & Contour Stick for professionally defined facial features

Learn more
getthelook
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getthelook
+
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Product Overview

Cooling Eye Shadow Stick

Eyeshadow stick with refreshing and cooling effect

Learn more

Face Shaping Stick

Blush & Contour Stick for professionally defined facial features

Learn more

Velvet Mat Lipstick

Mat lipstick with velvety wearing comfort without drying out

Learn more

Discover more

Discover More

Velvet Lifting Foundation  Beitragsbild | Mak up Factory

Velvet Lifting Foundation

Velvet Lifting Foundation

Tired and dull skin is a thing of the past!

Make up Factory is relaunching the popular, high-performance Velvet Lifting Foundation in improved quality this spring.

The liquid foundation in 9 shades moisturizes the skin and conjures up a radiant, firm complexion with a naturally glowing finish. It blends seamlessly into the skin and looks natural at the same time. Fine lines and laugh lines are concealed and flawlessly evened out. The Velvet Lifting Foundation leaves a pleasantly light feel and has medium to heavy coverage.

Hero of the Collection

Velvet Lifting Foundation

Velvety foundation with lifting effect

Learn more
getthelook
+
getthelook
+

Product Overview

Velvet Lifting Foundation

Velvety foundation with lifting effect

Learn more

Golden Hour Moments

Golden Hour Moments

The “Golden Hour”, the time shortly after sunrise or before sunset, bathes the world in a warm golden light. During this magical hour, not only does nature shine in beautiful colors, but everything looks perfectly illuminated. Make up Factory was inspired by this color mood for the new Golden Hour Moments collection. This flattering effect can be wonderfully imitated with little effort using the new bronzing products.

The eyeshadow palette in rose gold, brownish tones conjures up multi-faceted light reflections. In combination with the subtle colors of the eyeliner, the products create eye make-up with a wow effect. The waterproof volume mascara is ideal for creating the perfect eye lift. The bronzing base and bronzing powder on the cheekbones and bridge of the nose intensify the radiant look with luminous, sun-kissed highlights. This is rounded off by the PH-reactive lipsticks.

The Golden Hour Moments products make the skin look sun-kissed all day long!

Hero of the collection

Pro Effect Eye Palette

Palette with metallic and matte powder eyeshadows

Learn more
getthelook
+
+
+
+
+
+
+
getthelook
+
+
+
+
+
+
+

Product overview

3in1 Sunshine Bronzing Base

Primer, Care and Bronzer

Learn more

Color Intuition Lip Balm

Nourishing lipstick with self-discoloring pigments which highlight the natural lip color.

Learn more

Kajal Definer

Premium Kajal eyeliner for precise eye contours

Learn more

Mattifying Fixing Spray

Mattifies, fixes and provides a long-lasting, fresh finish

Learn more

Pro Effect Eye Palette

Palette with metallic and matte powder eyeshadows

Learn more

Sunshine Bronzing Powder

Tanning powder for a sun-kissed complexion

Learn more

Volume Mascara waterproof

Luxurious waterproof volume texture for optimal volume

Learn more

Discover more

Effortless Beauty Beitragsbild | Make up Factory

Effortless Beauty

Effortless Beauty

Make up Factory is revolutionizing your daily beauty routine with Effortless Beauty this spring with practical “to-go” products. The handy sticks not only shorten your make-up routine, but also ensure great results with a wow effect.

Just three handy products are needed to meet your requirements for a natural, quick look: The multi-talented Face Stick, available as a contouring or blush stick in two shades each, melts into the skin, is easy to work into the skin and conjures up freshness on the face. The Cooling Eyeshadow Stick subtly emphasizes the eye area. The delicate spring/summer look is rounded off with new, matte lipstick colors. All products are ideal companions for on the go to freshen up your make-up on the go.

With the beautiful spring/summer products, your new beauty routine will be effortless. Emphasize your naturalness and your most beautiful side now – Make up Factory has the right tools for you.

Hero of the collection

Face Shaping Stick

Blush & Contour Stick for professionally defined facial features

Learn more
getthelook
+
+
+
+
+
+
+
getthelook
+
+
+
+
+
+
+
+

Product Overview

Cooling Eye Shadow Stick

Eyeshadow stick with refreshing and cooling effect

Learn more

Face Shaping Stick

Blush & Contour Stick for professionally defined facial features

Learn more

Velvet Mat Lipstick

Mat lipstick with velvety wearing comfort without drying out

Learn more

Discover more

Discover More

Effortless Beauty Beitragsbild | Make up Factory

Effortless Beauty

Effortless Beauty

Make up Factory is revolutionizing your daily beauty routine with Effortless Beauty this spring with practical “to-go” products. The handy sticks not only shorten your make-up routine, but also ensure great results with a wow effect.

Just three handy products are needed to meet your requirements for a natural, quick look: The multi-talented Face Stick, available as a contouring or blush stick in two shades each, melts into the skin, is easy to work into the skin and conjures up freshness on the face. The Cooling Eyeshadow Stick subtly emphasizes the eye area. The delicate spring/summer look is rounded off with new, matte lipstick colors. All products are ideal companions for on the go to freshen up your make-up on the go.

With the beautiful spring/summer products, your new beauty routine will be effortless. Emphasize your naturalness and your most beautiful side now – Make up Factory has the right tools for you.

Hero of the collection

Face Shaping Stick

Blush & Contour Stick for professionally defined facial features

Learn more
getthelook
+
+
+
+
+
+
+
getthelook
+
+
+
+
+
+
+
+

Product Overview

Cooling Eye Shadow Stick

Eyeshadow stick with refreshing and cooling effect

Learn more

Face Shaping Stick

Blush & Contour Stick for professionally defined facial features

Learn more

Velvet Mat Lipstick

Mat lipstick with velvety wearing comfort without drying out

Learn more

Discover more

Golden Hour Moments

Golden Hour Moments

The “Golden Hour”, the time shortly after sunrise or before sunset, bathes the world in a warm golden light. During this magical hour, not only does nature shine in beautiful colors, but everything looks perfectly illuminated. Make up Factory was inspired by this color mood for the new Golden Hour Moments collection. This flattering effect can be wonderfully imitated with little effort using the new bronzing products.

The eyeshadow palette in rose gold, brownish tones conjures up multi-faceted light reflections. In combination with the subtle colors of the eyeliner, the products create eye make-up with a wow effect. The waterproof volume mascara is ideal for creating the perfect eye lift. The bronzing base and bronzing powder on the cheekbones and bridge of the nose intensify the radiant look with luminous, sun-kissed highlights. This is rounded off by the PH-reactive lipsticks.

The Golden Hour Moments products make the skin look sun-kissed all day long!

Hero of the collection

Pro Effect Eye Palette

Palette with metallic and matte powder eyeshadows

Learn more
getthelook
+
+
+
+
+
+
+
getthelook
+
+
+
+
+
+
+

Product overview

3in1 Sunshine Bronzing Base

Primer, Care and Bronzer

Learn more

Color Intuition Lip Balm

Nourishing lipstick with self-discoloring pigments which highlight the natural lip color.

Learn more

Kajal Definer

Premium Kajal eyeliner for precise eye contours

Learn more

Mattifying Fixing Spray

Mattifies, fixes and provides a long-lasting, fresh finish

Learn more

Pro Effect Eye Palette

Palette with metallic and matte powder eyeshadows

Learn more

Sunshine Bronzing Powder

Tanning powder for a sun-kissed complexion

Learn more

Volume Mascara waterproof

Luxurious waterproof volume texture for optimal volume

Learn more

Discover more

Velvet Lifting Foundation  Beitragsbild | Mak up Factory

Velvet Lifting Foundation

Velvet Lifting Foundation

Tired and dull skin is a thing of the past!

Make up Factory is relaunching the popular, high-performance Velvet Lifting Foundation in improved quality this spring.

The liquid foundation in 9 shades moisturizes the skin and conjures up a radiant, firm complexion with a naturally glowing finish. It blends seamlessly into the skin and looks natural at the same time. Fine lines and laugh lines are concealed and flawlessly evened out. The Velvet Lifting Foundation leaves a pleasantly light feel and has medium to heavy coverage.

Hero of the Collection

Velvet Lifting Foundation

Velvety foundation with lifting effect

Learn more
getthelook
+
getthelook
+

Product Overview

Velvet Lifting Foundation

Velvety foundation with lifting effect

Learn more

Discover More

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