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SUSTAINABILITY

What exactly sustainability means to us, what role it already plays in our company and what further steps are planned for the future, you can find out here.

NO PLANET, NO BEAUTY

A VISION FOR A BETTER TOMORROW

Vision: We see the beauty in every human being. Beauty needs a planet worth living on. We take responsibility for this – courageously for a sustainable, colorful future.

Mission: Everything we do starts with sustainability. For us, that doesn’t just mean sacrifice, but above all enrichment. Hands-on for our sustainability and future generations.

THERE IS NO PLAN(ET) B!

The future of our earth is close to our hearts at ANNY!

We therefore want to constantly develop and improve. Our concern is to gradually become more sustainable wherever possible. Here you can find out what we are already doing today:

Klimaneutrale Falschachteln Icon | Makeup Factory


PACKAGING MATERIAL

We are always looking to optimize our packaging in terms of recyclability, material savings and the use of recycled materials. We use FSC-certified paper for all our new Make up Factory folding boxes. We also use mineral oil-free printing inks, which are made predominantly from renewable raw materials and are also cobalt-free.

Corporate Citizenship Icon | Makeup Factory


CORPORATE CITIZENSHIP

We are proud to say that 263 members of our company workforce already work from home in the region.

Klimaneutrales Unternehmen | Makeup Factory


ENVIRONMENTAL PROTECTION PROJECT: OUR OWN FOREST PROJECT

In cooperation with our partner DEUTIM, we are supporting an environmental protection project that is making the “Augsburg Westliche Wälder” nature reserve “fit for the future” and helping to preserve the local forest for future generations in the long term. We achieve this by reforesting clear-cut areas and converting monocultures into climate-stable mixed forests.

Tierversuchsfrei Icon | Makeup Factory


AGAINST ANIMAL TESTING

The excellent quality of our products is guaranteed without animal testing and our ingredients are based on the strictest selection criteria.

Engagement für erneuerbare Energien | Makeup Factory


COMMITMENT TO RENEWABLE ENERGIES

Since 2008, we have been feeding in our own captured energy via our solar panels on the roof; in 2023, this amounted to 86,708 kWh.

CO2-Ausgleich Icon | Make up Factory

SHIPPING

All your orders are shipped with DHL GoGreen. The CO2 emissions generated during transportation are offset by DHL’s investments in climate protection projects.

Ökostrom Icon | Make up Factory


ECOELECTRICITY

Since 2022, we have been using green electricity on our company premises and have expanded our network of e-charging stations so that we now offer 17 charging points.

Soziales Engagement Icon | Make up Factory

SOCIAL COMMITMENT

We continuously support various organizations through donations and contracts in order to promote their work in addition to fair human interaction. Also hands-on through our own corporate volunteering program.

Nachhaltigkeits Transportverpackung | Makeup Factory

SHIPPING PACKAGING

We constantly identified new potential savings and implemented material changes accordingly. Among other things, the bubble wrap that serves as the filling material in our Make up Factory product shipment was converted to recycled paper.

Was uns wichtig ist | ANNY

OUR PRIORITIES​

At Make up Factory, we want to examine different dimensions of sustainability in business challenges. In other words, questioning and changing how we develop, produce and act. Because nothing outweighs safety and quality for us. Other musts include being brave, taking responsibility and setting challenging goals. After all: “There is no plan(et) B.


HIGH STANDARDS, HIGH VALUES

 

Make up Factory übernimmt soziale, ökologische und ökonomische Verantwortung für Mitarbeiter, Kunden und zukünftige Generationen. Mit unseren Werten im Blick, mehr Transparenz, Verantwortung und Innovationsfähigkeit wollen wir unsere Prozesse und Produkte schrittweise weiter optimieren.Make up Factory pledges to meet its social, ecological and economic responsibilities for employees, customers and future generations. With our values in mind, greater transparency, responsibility and innovative capability, we want to further refine our processes and products step by step.


OUR JOURNEY TO MORE SUSTAINABILITY...

…is an ongoing process that requires commitment, perseverance and a willingness to rethink and improve the status quo. Our aim is to achieve a long-term balance between the three pillars of sustainability – environmental protection, social justice and economic prosperity.

Our commitment is therefore divided into three areas:
RESPONSIBLE = viable world. This is where we report on our economic activities, company facts and employees.
CONSCIOUS = world worth living in. This is where we provide information about what we are doing to preserve our natural environment.
CARING = fair world. This is where we show our contribution to a fairer and more inclusive society.

Our corporate values of transparency, responsibility and innovation guide us on our journey. And: for us, strong partnerships and cohesion are crucial in order to consistently implement sustainable action worldwide.

MORE TRANSPARENCY WITH OUR
SUSTAINABILITY REPORT

Nachhaltigkeitsbericht | Makeup Factory

With our sustainability report, we create more transparency for our customers and partners.

Read here in our sustainability report what we are already doing and what we have set as our goal for the future.

Because we are convinced: “No planet, no beauty”.

Hier herunterladen

OUR SUSTAINABLE* HIGHLIGHTS

Mineral Satin Bronzer

Bronzer with satin effect for a radiant complexion

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Artist Powder Blush

Long-lasting, two-tone blusher

Learn more

Mineral Mat Bronzer

Long-lasting bronzer in a summery design

Learn more

Mineral Glow Bronzer

A shimmering bronzer for perfect highlights

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Mineral Compact Foundation

Silky ultra-light powder foundation

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Mineral Fixing Powder

Transparent compact powder for fixing make up.

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*with 50% recycled content in the plastic packaging

UN GLOBAL COMPACT PROGRESS REPORT

The ARTDECO cosmetic Group has voluntarily committed itself to the United Nations Global Compact and reports annually on progress in the areas of human rights, labor standards, environmental protection and anti-corruption. The reports can be viewed publicly on our profile.

Responsible Guidance | Make up Factory
Be The Rebel Beitragsbild | Make up Factory

Be The Rebel

19. August 2024
  • AUGUST 2024

Be The Rebel

Discover your wild and passionate side! Make up Factory is here to support you this fall.

With BE THE REBEL, Make up Factory has created a wide range of products that perfectly showcase your new self. Dark shades such as dark green and brown-grey for eyes and brown shades for lips emphasize your personality and turn you into a real strong, sensual power woman.

A special highlight is the two-tone blusher for contouring the face. Awaken the rebel in you now!

HERO OF THE COLLECTION

Pro Effect Eye Palette

Palette with metallic and matte powder eyeshadows

Learn more
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PRODUCT OVERVIEW

Artist Powder Blush

Long-lasting, two-tone blusher

Learn more

Even More – Volume Mascara

Mascara for volume, length and swing

Learn more

Pro Effect Eye Palette

Palette with metallic and matte powder eyeshadows

Learn more

Smoky Liner long-lasting & waterproof

Long-lasting, waterproof contour pencil

Learn more

Ultra Last Precision Liner

Long-lasting eyeliner with precise brush tip

Learn more
View all

DISCOVER MORE

Beitragsbild Addicted To Lips | Make Up Factory

Addicted To Lips

20. June 2024

Addicted To Lips

Color galore! Give your lips a fruity refreshment this summer: Make up Factory launches 12 beautiful summer colors in a matte and glossy look with ADDICTED TO LIPS.

With the new Velvet Powder Liquid Lipstick, a nourishing lipstick with a powdery-matte finish, you can conjure up the perfect matte statement lips that invite you to kiss them.

The ideal pampering program for your lips is the new Glowy Lip Serum: it nourishes the lips, gives them more volume and provides a glossy, sensual shine. Each color has its own matching fragrance and can be applied alone or over any lipstick.

HERO OF THE COLLECTION

Glowy Lip Serum

Nourishing hybrid formula of lip oil and gloss

Learn more
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PRODUCT OVERVIEW

Glowy Lip Serum

Nourishing hybrid formula of lip oil and gloss

Learn more

Velvet Powder Liquid Lipstick

Nourishing, powdery-matte lipstick

Learn more
VIEW ALL

DISCOVER MORE

Vacay Dreamin

2. April 2024

Vacay Dreamin

Summer will be colorful! With the products in the VACAY DREAMIN collection from Make up Factory, you can look your best this summer! Inspired by the variety of summer colors, the collection focuses on the eyes: waterproof mascaras in cheerful, bright colors such as purple or blue are the ultimate eye-catchers. Lips get the care they need for the hot days with the new lip gloss, which creates a glossy wet look on the lips.

Start dreaming of your next summer vacation now – Make up Factory has the right products for you!

HERO OF THE COLLECTION

Plump & Care Lip Gloss

Moisturizing lip gloss for visually fuller lips

Learn more
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PRODUCT OVERVIEW

All in One Mascara Waterproof

Waterproof mascara for an expressive look

Learn more

Cooling Eyeshadow Stick

Eyeshadow stick with refreshing and cooling effect

Learn more

Mineral Satin Bronzer

Bronzer with satin effect for a radiant complexion

Learn more

Plump & Care Lip Gloss

Moisturizing lip gloss for visually fuller lips

Learn more
VIEW ALL

DISCOVER MORE

Beitragsbild Addicted To Lips | Make Up Factory

Addicted To Lips

20. June 2024

Addicted To Lips

Color galore! Give your lips a fruity refreshment this summer: Make up Factory launches 12 beautiful summer colors in a matte and glossy look with ADDICTED TO LIPS.

With the new Velvet Powder Liquid Lipstick, a nourishing lipstick with a powdery-matte finish, you can conjure up the perfect matte statement lips that invite you to kiss them.

The ideal pampering program for your lips is the new Glowy Lip Serum: it nourishes the lips, gives them more volume and provides a glossy, sensual shine. Each color has its own matching fragrance and can be applied alone or over any lipstick.

HERO OF THE COLLECTION

Glowy Lip Serum

Nourishing hybrid formula of lip oil and gloss

Learn more
getthelook
+
+
+
+
getthelook
+
+
+
+

PRODUCT OVERVIEW

Glowy Lip Serum

Nourishing hybrid formula of lip oil and gloss

Learn more

Velvet Powder Liquid Lipstick

Nourishing, powdery-matte lipstick

Learn more
VIEW ALL

DISCOVER MORE

Be The Rebel Beitragsbild | Make up Factory

Be The Rebel

19. August 2024
  • AUGUST 2024

Be The Rebel

Discover your wild and passionate side! Make up Factory is here to support you this fall.

With BE THE REBEL, Make up Factory has created a wide range of products that perfectly showcase your new self. Dark shades such as dark green and brown-grey for eyes and brown shades for lips emphasize your personality and turn you into a real strong, sensual power woman.

A special highlight is the two-tone blusher for contouring the face. Awaken the rebel in you now!

HERO OF THE COLLECTION

Pro Effect Eye Palette

Palette with metallic and matte powder eyeshadows

Learn more
getthelook
+
+
+
+
+
+
+
+
+
getthelook
+
+
+
+
+
+
+
+
+

PRODUCT OVERVIEW

Artist Powder Blush

Long-lasting, two-tone blusher

Learn more

Even More – Volume Mascara

Mascara for volume, length and swing

Learn more

Pro Effect Eye Palette

Palette with metallic and matte powder eyeshadows

Learn more

Smoky Liner long-lasting & waterproof

Long-lasting, waterproof contour pencil

Learn more

Ultra Last Precision Liner

Long-lasting eyeliner with precise brush tip

Learn more
View all

DISCOVER MORE

Vacay Dreamin

2. April 2024

Vacay Dreamin

Summer will be colorful! With the products in the VACAY DREAMIN collection from Make up Factory, you can look your best this summer! Inspired by the variety of summer colors, the collection focuses on the eyes: waterproof mascaras in cheerful, bright colors such as purple or blue are the ultimate eye-catchers. Lips get the care they need for the hot days with the new lip gloss, which creates a glossy wet look on the lips.

Start dreaming of your next summer vacation now – Make up Factory has the right products for you!

HERO OF THE COLLECTION

Plump & Care Lip Gloss

Moisturizing lip gloss for visually fuller lips

Learn more
getthelook
+
+
+
+
getthelook
+
+
+
+

PRODUCT OVERVIEW

All in One Mascara Waterproof

Waterproof mascara for an expressive look

Learn more

Cooling Eyeshadow Stick

Eyeshadow stick with refreshing and cooling effect

Learn more

Mineral Satin Bronzer

Bronzer with satin effect for a radiant complexion

Learn more

Plump & Care Lip Gloss

Moisturizing lip gloss for visually fuller lips

Learn more
VIEW ALL

DISCOVER MORE

Vacay Dreamin

2. April 2024

Vacay Dreamin

Summer will be colorful! With the products in the VACAY DREAMIN collection from Make up Factory, you can look your best this summer! Inspired by the variety of summer colors, the collection focuses on the eyes: waterproof mascaras in cheerful, bright colors such as purple or blue are the ultimate eye-catchers. Lips get the care they need for the hot days with the new lip gloss, which creates a glossy wet look on the lips.

Start dreaming of your next summer vacation now – Make up Factory has the right products for you!

HERO OF THE COLLECTION

Plump & Care Lip Gloss

Moisturizing lip gloss for visually fuller lips

Learn more
getthelook
+
+
+
+
getthelook
+
+
+
+

PRODUCT OVERVIEW

All in One Mascara Waterproof

Waterproof mascara for an expressive look

Learn more

Cooling Eyeshadow Stick

Eyeshadow stick with refreshing and cooling effect

Learn more

Mineral Satin Bronzer

Bronzer with satin effect for a radiant complexion

Learn more

Plump & Care Lip Gloss

Moisturizing lip gloss for visually fuller lips

Learn more
VIEW ALL

DISCOVER MORE

Be The Rebel Beitragsbild | Make up Factory

Be The Rebel

19. August 2024
  • AUGUST 2024

Be The Rebel

Discover your wild and passionate side! Make up Factory is here to support you this fall.

With BE THE REBEL, Make up Factory has created a wide range of products that perfectly showcase your new self. Dark shades such as dark green and brown-grey for eyes and brown shades for lips emphasize your personality and turn you into a real strong, sensual power woman.

A special highlight is the two-tone blusher for contouring the face. Awaken the rebel in you now!

HERO OF THE COLLECTION

Pro Effect Eye Palette

Palette with metallic and matte powder eyeshadows

Learn more
getthelook
+
+
+
+
+
+
+
+
+
getthelook
+
+
+
+
+
+
+
+
+

PRODUCT OVERVIEW

Artist Powder Blush

Long-lasting, two-tone blusher

Learn more

Even More – Volume Mascara

Mascara for volume, length and swing

Learn more

Pro Effect Eye Palette

Palette with metallic and matte powder eyeshadows

Learn more

Smoky Liner long-lasting & waterproof

Long-lasting, waterproof contour pencil

Learn more

Ultra Last Precision Liner

Long-lasting eyeliner with precise brush tip

Learn more
View all

DISCOVER MORE

Beitragsbild Addicted To Lips | Make Up Factory

Addicted To Lips

20. June 2024

Addicted To Lips

Color galore! Give your lips a fruity refreshment this summer: Make up Factory launches 12 beautiful summer colors in a matte and glossy look with ADDICTED TO LIPS.

With the new Velvet Powder Liquid Lipstick, a nourishing lipstick with a powdery-matte finish, you can conjure up the perfect matte statement lips that invite you to kiss them.

The ideal pampering program for your lips is the new Glowy Lip Serum: it nourishes the lips, gives them more volume and provides a glossy, sensual shine. Each color has its own matching fragrance and can be applied alone or over any lipstick.

HERO OF THE COLLECTION

Glowy Lip Serum

Nourishing hybrid formula of lip oil and gloss

Learn more
getthelook
+
+
+
+
getthelook
+
+
+
+

PRODUCT OVERVIEW

Glowy Lip Serum

Nourishing hybrid formula of lip oil and gloss

Learn more

Velvet Powder Liquid Lipstick

Nourishing, powdery-matte lipstick

Learn more
VIEW ALL

DISCOVER MORE

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