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OUR STORY

Inspired by the art of make-up and the secrets of the best make-up artists in the world, Make up Factory was founded in 2005. Since then, we have been pursuing our vision of making the professional make-up world accessible to everyone by sharing our know-how and creating high-quality, professional textures.

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SUSTAINABILITY

Here you can find out what exactly sustainability means to us, what role it already plays in our company and what further steps are planned for the future.

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Model mit glamourösen Make-up posiert.

A Touch of Hollywood

22. October 2026
  • Okt 2026

A Touch of Hollywood

With A Touch of Hollywood by Make up Factory, the end of the year becomes a glamorous occasion. Inspired by the timeless allure of legendary movie icons, the new collection combines luxurious textures, sparkling shades, and radiant glow effects for a makeup look full of elegance and glamour.

Shimmering highlights, a radiant complexion, sparkling eye accents, and glossy lips create a distinctive Hollywood-inspired look. The perfectly coordinated products beautifully enhance your natural beauty and add that special touch to every makeup look. Perfect for festive occasions, glamorous party nights, and special moments at the end of the year.

With A Touch of Hollywood, every moment becomes your time to shine.

Hero of the collection

NEU
Multi Glow Eye and Face Palette

A Versatile Range for Eyes and Face

Learn more
Alle Produkte der A Touch of Hollywood Kollektion von Mak-up Factory desktop Version
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Alle Produkte der A Touch of Hollywood Kollektion von Mak-up Factory mobile Version
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Product overview

NEU
Multi Glow Eye and Face Palette

A Versatile Range for Eyes and Face

Learn more
NEU
Glitter Liquid Eye Liner

Liquid eyeliner with ultra-fine glitter particles

Learn more
NEU
Glossy Lip Oil

Nourishing Lip Oil

Learn more
NEU
Art of Glow Stick

Highlighter stick with a natural shimmer

Learn more
All in One Mascara waterproof
Learn more
Alle ansehen

Auch interessant

Model mit perfekt geschminktem Teint.

Picture Perfect

19. August 2026
  • AUG 2026

Picture Perfect

The new Picture Perfect collection by Make up Factory makes a flawless complexion a reality. Perfectly coordinated textures combine skin care and performance with a naturally radiant finish for a look that impresses from every angle.

Foundation, concealer, and setting powder work together to create an even-looking complexion, conceal minor imperfections, and perfect the skin without looking cakey. Lightweight textures and nourishing ingredients provide a comfortable feel and a long-lasting, natural-looking finish.

With Picture Perfect, your complexion is ready for every moment, whether in front of the camera or in everyday life.

Hero of the collection

Brightening Concealer Balm

Concealer Balm with Brightening Shimmer

Learn more
Alle Produkte der Picture Perfect Kollektion platziert auf grauem Hintergrund.
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Alle Produkte der Picture Perfect Kollektion auf grauem Hintergrund.

Product overview

Brightening Concealer Balm

Concealer Balm with Brightening Shimmer

Learn more
Hydra Stay Cream Foundation

Long-lasting, creamy foundation with medium coverage

Learn more
Photo Finish Setting Powder

Transparent Setting Powder

Learn more
VIEW ALL

Auch interessant

Eyes & Brows to Wow

18. August 2026
  • AUG 2026

Eyes & Brows to Wow

This fall is all about making a confident beauty statement: less effort, more impact. With the Eyes & Brows to Wow collection, Make up Factory puts the spotlight on the eyes – the most expressive feature of the face.

Perfectly defined brows, expressive lashes, and subtle eyeshadows in natural shades create a modern, confident look. These versatile must-haves are ideal for everyday wear, the office, or special occasions, giving your eyes an effortlessly captivating appearance.

With Eyes & Brows to Wow, your eyes become the highlight of every look.

Hero of the collection

24H Liquid Tattoo Brow Liner

Double-ended liquid eyebrow pencil for shaping, defining, and perfecting

Learn more
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Product overview

24H Brow Control Fixing Gel

Strong eyebrow gel with a multifunctional comb applicator

Learn more
24H Lash Master

Long-lasting tubing mascara for curled lashes

Learn more
24H Liquid Tattoo Brow Liner

Double-ended liquid eyebrow pencil for shaping, defining, and perfecting

Learn more
Cooling Eye Shadow Stick

Eyeshadow stick with refreshing and cooling effect

Learn more
VIEW ALL

DISCOVER MORE

Model mit perfekt geschminktem Teint.

Picture Perfect

19. August 2026
  • AUG 2026

Picture Perfect

The new Picture Perfect collection by Make up Factory makes a flawless complexion a reality. Perfectly coordinated textures combine skin care and performance with a naturally radiant finish for a look that impresses from every angle.

Foundation, concealer, and setting powder work together to create an even-looking complexion, conceal minor imperfections, and perfect the skin without looking cakey. Lightweight textures and nourishing ingredients provide a comfortable feel and a long-lasting, natural-looking finish.

With Picture Perfect, your complexion is ready for every moment, whether in front of the camera or in everyday life.

Hero of the collection

Brightening Concealer Balm

Concealer Balm with Brightening Shimmer

Learn more
Alle Produkte der Picture Perfect Kollektion platziert auf grauem Hintergrund.
+
+
+
Alle Produkte der Picture Perfect Kollektion auf grauem Hintergrund.

Product overview

Brightening Concealer Balm

Concealer Balm with Brightening Shimmer

Learn more
Hydra Stay Cream Foundation

Long-lasting, creamy foundation with medium coverage

Learn more
Photo Finish Setting Powder

Transparent Setting Powder

Learn more
VIEW ALL

Auch interessant

Model mit glamourösen Make-up posiert.

A Touch of Hollywood

22. October 2026
  • Okt 2026

A Touch of Hollywood

With A Touch of Hollywood by Make up Factory, the end of the year becomes a glamorous occasion. Inspired by the timeless allure of legendary movie icons, the new collection combines luxurious textures, sparkling shades, and radiant glow effects for a makeup look full of elegance and glamour.

Shimmering highlights, a radiant complexion, sparkling eye accents, and glossy lips create a distinctive Hollywood-inspired look. The perfectly coordinated products beautifully enhance your natural beauty and add that special touch to every makeup look. Perfect for festive occasions, glamorous party nights, and special moments at the end of the year.

With A Touch of Hollywood, every moment becomes your time to shine.

Hero of the collection

NEU
Multi Glow Eye and Face Palette

A Versatile Range for Eyes and Face

Learn more
Alle Produkte der A Touch of Hollywood Kollektion von Mak-up Factory desktop Version
+
+
+
+
Alle Produkte der A Touch of Hollywood Kollektion von Mak-up Factory mobile Version
+
+
+
+

Product overview

NEU
Glossy Lip Oil

Nourishing Lip Oil

Learn more
NEU
Art of Glow Stick

Highlighter stick with a natural shimmer

Learn more
All in One Mascara waterproof
Learn more
NEU
Glitter Liquid Eye Liner

Liquid eyeliner with ultra-fine glitter particles

Learn more
NEU
Multi Glow Eye and Face Palette

A Versatile Range for Eyes and Face

Learn more
Alle ansehen

Auch interessant

Eyes & Brows to Wow

18. August 2026
  • AUG 2026

Eyes & Brows to Wow

This fall is all about making a confident beauty statement: less effort, more impact. With the Eyes & Brows to Wow collection, Make up Factory puts the spotlight on the eyes – the most expressive feature of the face.

Perfectly defined brows, expressive lashes, and subtle eyeshadows in natural shades create a modern, confident look. These versatile must-haves are ideal for everyday wear, the office, or special occasions, giving your eyes an effortlessly captivating appearance.

With Eyes & Brows to Wow, your eyes become the highlight of every look.

Hero of the collection

24H Liquid Tattoo Brow Liner

Double-ended liquid eyebrow pencil for shaping, defining, and perfecting

Learn more
+
+
+
+
+
+
+
+
+
+
+
+

Product overview

24H Brow Control Fixing Gel

Strong eyebrow gel with a multifunctional comb applicator

Learn more
24H Lash Master

Long-lasting tubing mascara for curled lashes

Learn more
24H Liquid Tattoo Brow Liner

Double-ended liquid eyebrow pencil for shaping, defining, and perfecting

Learn more
Cooling Eye Shadow Stick

Eyeshadow stick with refreshing and cooling effect

Learn more
VIEW ALL

DISCOVER MORE

Eyes & Brows to Wow

18. August 2026
  • AUG 2026

Eyes & Brows to Wow

This fall is all about making a confident beauty statement: less effort, more impact. With the Eyes & Brows to Wow collection, Make up Factory puts the spotlight on the eyes – the most expressive feature of the face.

Perfectly defined brows, expressive lashes, and subtle eyeshadows in natural shades create a modern, confident look. These versatile must-haves are ideal for everyday wear, the office, or special occasions, giving your eyes an effortlessly captivating appearance.

With Eyes & Brows to Wow, your eyes become the highlight of every look.

Hero of the collection

24H Liquid Tattoo Brow Liner

Double-ended liquid eyebrow pencil for shaping, defining, and perfecting

Learn more
+
+
+
+
+
+
+
+
+
+
+
+

Product overview

24H Brow Control Fixing Gel

Strong eyebrow gel with a multifunctional comb applicator

Learn more
24H Lash Master

Long-lasting tubing mascara for curled lashes

Learn more
24H Liquid Tattoo Brow Liner

Double-ended liquid eyebrow pencil for shaping, defining, and perfecting

Learn more
Cooling Eye Shadow Stick

Eyeshadow stick with refreshing and cooling effect

Learn more
VIEW ALL

DISCOVER MORE

Model mit glamourösen Make-up posiert.

A Touch of Hollywood

22. October 2026
  • Okt 2026

A Touch of Hollywood

With A Touch of Hollywood by Make up Factory, the end of the year becomes a glamorous occasion. Inspired by the timeless allure of legendary movie icons, the new collection combines luxurious textures, sparkling shades, and radiant glow effects for a makeup look full of elegance and glamour.

Shimmering highlights, a radiant complexion, sparkling eye accents, and glossy lips create a distinctive Hollywood-inspired look. The perfectly coordinated products beautifully enhance your natural beauty and add that special touch to every makeup look. Perfect for festive occasions, glamorous party nights, and special moments at the end of the year.

With A Touch of Hollywood, every moment becomes your time to shine.

Hero of the collection

NEU
Multi Glow Eye and Face Palette

A Versatile Range for Eyes and Face

Learn more
Alle Produkte der A Touch of Hollywood Kollektion von Mak-up Factory desktop Version
+
+
+
+
Alle Produkte der A Touch of Hollywood Kollektion von Mak-up Factory mobile Version
+
+
+
+

Product overview

NEU
Art of Glow Stick

Highlighter stick with a natural shimmer

Learn more
NEU
Multi Glow Eye and Face Palette

A Versatile Range for Eyes and Face

Learn more
All in One Mascara waterproof
Learn more
NEU
Glitter Liquid Eye Liner

Liquid eyeliner with ultra-fine glitter particles

Learn more
NEU
Glossy Lip Oil

Nourishing Lip Oil

Learn more
Alle ansehen

Auch interessant

Model mit perfekt geschminktem Teint.

Picture Perfect

19. August 2026
  • AUG 2026

Picture Perfect

The new Picture Perfect collection by Make up Factory makes a flawless complexion a reality. Perfectly coordinated textures combine skin care and performance with a naturally radiant finish for a look that impresses from every angle.

Foundation, concealer, and setting powder work together to create an even-looking complexion, conceal minor imperfections, and perfect the skin without looking cakey. Lightweight textures and nourishing ingredients provide a comfortable feel and a long-lasting, natural-looking finish.

With Picture Perfect, your complexion is ready for every moment, whether in front of the camera or in everyday life.

Hero of the collection

Brightening Concealer Balm

Concealer Balm with Brightening Shimmer

Learn more
Alle Produkte der Picture Perfect Kollektion platziert auf grauem Hintergrund.
+
+
+
Alle Produkte der Picture Perfect Kollektion auf grauem Hintergrund.

Product overview

Brightening Concealer Balm

Concealer Balm with Brightening Shimmer

Learn more
Hydra Stay Cream Foundation

Long-lasting, creamy foundation with medium coverage

Learn more
Photo Finish Setting Powder

Transparent Setting Powder

Learn more
VIEW ALL

Auch interessant

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