RESPONSIBILITY

What exactly sustainability means to us, what role it already plays in our company and what further steps are planned for the future, you can find out here.

Our guiding principle:
NO PLANET, NO BEAUTY

OUR VISION FOR THE FUTURE

Vision: We see the beauty in every person. Beauty requires a planet worth living on. We want to take responsibility for this:

THERE IS NO PLAN(ET) B!

The future of our earth is close to our hearts at ANNY!

We therefore aim to continuously evolve and improve. Our goal is to become more sustainable step by step in the areas where we have direct influence.

Here you can find out what we are already doing today:

PACKAGING MATERIAL

We are always looking to optimize our packaging in terms of recyclability, material savings and the use of recycled materials. We use FSC-certified paper for all our new Make up Factory folding boxes. We also use mineral oil-free printing inks, which are made predominantly from renewable raw materials and are also cobalt-free.

CORPORATE CITIZENSHIP

We are proud to employ over 250 home workers from the region in our company. This is one of our versatile working models.

ENVIRONMENTAL PROTECTION PROJECT: OUR OWN FOREST PROJECT

In cooperation with our partner DEUTIM, we are supporting an environmental protection project that is making the “Augsburg Westliche Wälder” nature reserve “fit for the future” and helping to preserve the local forest for future generations in the long term. We achieve this by reforesting clear-cut areas and converting monocultures into climate-stable mixed forests.

AGAINST ANIMAL TESTING

Our products are developed without animal testing, in accordance with applicable legal requirements.

COMMITMENT TO RENEWABLE ENERGIES

Every year, we feed over 80,000 kWh of energy captured by our solar panels on the roof into the grid.

SHIPPING

Our shipments are sent via DHL GoGreen. As part of its GoGreen program, DHL invests in climate protection projects.

ECOELECTRICITY

We have been using green electricity on our company premises since 2022 and at our warehouse since 2024. We have also expanded our network of electric charging stations and now offer 17 charging points.

SOCIAL COMMITMENT

We continuously support various organizations through donations and contracts in order to promote their work in addition to fair human interaction. Also hands-on through our own corporate volunteering program.

SHIPPING PACKAGING

We constantly identified new potential savings and implemented material changes accordingly. Among other things, the bubble wrap that serves as the filling material in our Make up Factory product shipment was converted to recycled paper.

OUR PRIORITIES

At Make up Factory, we want to examine different dimensions of sustainability in business challenges. In other words, questioning and changing how we develop, produce and act. Because nothing outweighs safety and quality for us. Other musts include being brave, taking responsibility and setting challenging goals. After all: “There is no plan(et) B.

SUSTAINABILITY COMPASS

We are guided by four Sustainable Development Goals:

HIGH STANDARDS, HIGH VALUES

Make up Factory aims to uphold social, environmental, and economic responsibility toward employees, customers, and future generations. Guided by our values—and focusing on greater transparency, responsibility, and innovative capability—we intend to continuously optimize our processes and products step by step.

OUR JOURNEY TOWARDS GREATER RESPONSIBILITY...

…is an ongoing process that requires commitment, perseverance, and a willingness to rethink and improve upon the status quo. Our goal is to achieve a long-term balance between the three pillars: environmental protection, social justice, and corporate governance.

Our corporate values of transparency, responsibility and innovation guide us on our journey. And: for us, strong partnerships and cohesion are crucial in order to consistently implement sustainable action worldwide.