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  • MARCH 2025

Velvet Lifting Foundation

Tired and dull skin is a thing of the past!

Make up Factory is relaunching the popular, high-performance Velvet Lifting Foundation in improved quality this spring.

The liquid foundation in 9 shades moisturizes the skin and conjures up a radiant, firm complexion with a naturally glowing finish. It blends seamlessly into the skin and looks natural at the same time. Fine lines and laugh lines are concealed and flawlessly evened out. The Velvet Lifting Foundation leaves a pleasantly light feel and has medium to heavy coverage.

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Velvet Lifting Foundation

Velvety foundation with lifting effect

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Product Overview

Velvet Lifting Foundation

Velvety foundation with lifting effect

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Aquatic Treasures Beitragsbild | Make up Factory

Aquatic Treasures

11. March 2026

Dive into a world inspired by the magic of the deep sea. The AQUATIC TREASURES collection by Make up Factory combines the mysterious beauty of the ocean with luxurious bronzing products that enhance your natural glow.

Feel the magic of the ocean with every application directly on your skin.

Hero of the collection

Hypnotic Liquid Eyeshadow

Liquid eyeshadow with metallic, shimmering pigments

Learn more
Aquatic Treasures Productcomposing Desktop | Make up Factory
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Aquatic Treasures Productcomposing Mobile | Make up Factory
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Product overview

Dream Eyes waterproof

Waterproof mascara for that dreamy eye look with doll eyelash effect

Learn more
Hypnotic Liquid Eyeshadow

Liquid eyeshadow with metallic, shimmering pigments

Learn more
Laguna Sun Blushing Bronzer

Tricolour powder with silky-soft blush and bronzer shades

Learn more
Laguna Sun Glow Powder

Tricolour powder highlighter for a naturally radiant, summer-ready glow

Learn more
Lip Perfector Balm

Nourishing lip balm with pH-reactive pigments

Learn more
Smoky Liner long-lasting & waterproof

Long-lasting, waterproof contour pencil

Learn more
View All

Discover More

Dip & Go Beitragsbild | Make up Factory

Dip & Go

2. March 2026

Fast, effortless, flawless: The Make-up Factory Dip & Go collection is the innovative answer to a modern lifestyle.

The practical liquid dip formulas — blush, bronzer, and highlighter — become your essential beauty companions on the go, whether traveling, at the office, or for quick touch-ups between appointments. Thanks to their compact format, they fit into any bag and are ready whenever you are. The Liquid Dip products adapt to your pace with zero extra effort — delivering maximum efficiency and a perfect finish.

Apply, blend, glow — anytime, anywhere. With Dip & Go, beauty has never been so effortless.

Hero of the collection

Pro Effect Eye Palette

Palette with metallic and matte powder eyeshadows

Learn more
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Product overview

Complete Care Lip Color

Long-lasting and intensely nourishing lipstick

Learn more
Kajal Definer

Premium Kajal eyeliner for precise eye contours

Learn more
Liquid Eye Designer

Liquid eyeliner with precision felt tip for a plain but beautifully shaped eyelid line.

Learn more
Panoramic Lashes Mascara
Learn more
Pro Effect Eye Palette

Palette with metallic and matte powder eyeshadows

Learn more
View all

Discover more

The Beitragsbild | Make up Factory

The Capsule Edition

19. January 2026
  • January 2026

The Capsule Edition

Spring inspires fresh, natural looks that appear effortless and work well in everyday life. The Spring Summer Capsule Edition focuses on the essentials and follows the capsule principle: with just a few essentials, you can create versatile makeup looks that are perfectly coordinated.

The focus is on harmonious colors and uncomplicated textures that are easy to apply and combine. The result is looks that combine naturalness and glow and flatter every skin tone.

Hero of the collection

Pro Effect Eye Palette

Palette with metallic and matte powder eyeshadows

Learn more
The Capsule Edition Productcomposing Mobile | Make up Factory
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Product overview

Complete Care Lip Color

Long-lasting and intensely nourishing lipstick

Learn more
Kajal Definer

Premium Kajal eyeliner for precise eye contours

Learn more
Liquid Eye Designer

Liquid eyeliner with precision felt tip for a plain but beautifully shaped eyelid line.

Learn more
Panoramic Lashes Mascara
Learn more
Pro Effect Eye Palette

Palette with metallic and matte powder eyeshadows

Learn more
View all

Discover More

Dip & Go Beitragsbild | Make up Factory

Dip & Go

2. March 2026

Fast, effortless, flawless: The Make-up Factory Dip & Go collection is the innovative answer to a modern lifestyle.

The practical liquid dip formulas — blush, bronzer, and highlighter — become your essential beauty companions on the go, whether traveling, at the office, or for quick touch-ups between appointments. Thanks to their compact format, they fit into any bag and are ready whenever you are. The Liquid Dip products adapt to your pace with zero extra effort — delivering maximum efficiency and a perfect finish.

Apply, blend, glow — anytime, anywhere. With Dip & Go, beauty has never been so effortless.

Hero of the collection

Pro Effect Eye Palette

Palette with metallic and matte powder eyeshadows

Learn more
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Product overview

Complete Care Lip Color

Long-lasting and intensely nourishing lipstick

Learn more
Kajal Definer

Premium Kajal eyeliner for precise eye contours

Learn more
Liquid Eye Designer

Liquid eyeliner with precision felt tip for a plain but beautifully shaped eyelid line.

Learn more
Panoramic Lashes Mascara
Learn more
Pro Effect Eye Palette

Palette with metallic and matte powder eyeshadows

Learn more
View all

Discover more

Aquatic Treasures Beitragsbild | Make up Factory

Aquatic Treasures

11. March 2026

Dive into a world inspired by the magic of the deep sea. The AQUATIC TREASURES collection by Make up Factory combines the mysterious beauty of the ocean with luxurious bronzing products that enhance your natural glow.

Feel the magic of the ocean with every application directly on your skin.

Hero of the collection

Hypnotic Liquid Eyeshadow

Liquid eyeshadow with metallic, shimmering pigments

Learn more
Aquatic Treasures Productcomposing Desktop | Make up Factory
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Aquatic Treasures Productcomposing Mobile | Make up Factory
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Product overview

Dream Eyes waterproof

Waterproof mascara for that dreamy eye look with doll eyelash effect

Learn more
Hypnotic Liquid Eyeshadow

Liquid eyeshadow with metallic, shimmering pigments

Learn more
Laguna Sun Blushing Bronzer

Tricolour powder with silky-soft blush and bronzer shades

Learn more
Laguna Sun Glow Powder

Tricolour powder highlighter for a naturally radiant, summer-ready glow

Learn more
Lip Perfector Balm

Nourishing lip balm with pH-reactive pigments

Learn more
Smoky Liner long-lasting & waterproof

Long-lasting, waterproof contour pencil

Learn more
View All

Discover More

The Beitragsbild | Make up Factory

The Capsule Edition

19. January 2026
  • January 2026

The Capsule Edition

Spring inspires fresh, natural looks that appear effortless and work well in everyday life. The Spring Summer Capsule Edition focuses on the essentials and follows the capsule principle: with just a few essentials, you can create versatile makeup looks that are perfectly coordinated.

The focus is on harmonious colors and uncomplicated textures that are easy to apply and combine. The result is looks that combine naturalness and glow and flatter every skin tone.

Hero of the collection

Pro Effect Eye Palette

Palette with metallic and matte powder eyeshadows

Learn more
The Capsule Edition Productcomposing Mobile | Make up Factory
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Product overview

Complete Care Lip Color

Long-lasting and intensely nourishing lipstick

Learn more
Kajal Definer

Premium Kajal eyeliner for precise eye contours

Learn more
Liquid Eye Designer

Liquid eyeliner with precision felt tip for a plain but beautifully shaped eyelid line.

Learn more
Panoramic Lashes Mascara
Learn more
Pro Effect Eye Palette

Palette with metallic and matte powder eyeshadows

Learn more
View all

Discover More

The Beitragsbild | Make up Factory

The Capsule Edition

19. January 2026
  • January 2026

The Capsule Edition

Spring inspires fresh, natural looks that appear effortless and work well in everyday life. The Spring Summer Capsule Edition focuses on the essentials and follows the capsule principle: with just a few essentials, you can create versatile makeup looks that are perfectly coordinated.

The focus is on harmonious colors and uncomplicated textures that are easy to apply and combine. The result is looks that combine naturalness and glow and flatter every skin tone.

Hero of the collection

Pro Effect Eye Palette

Palette with metallic and matte powder eyeshadows

Learn more
The Capsule Edition Productcomposing Mobile | Make up Factory
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Product overview

Complete Care Lip Color

Long-lasting and intensely nourishing lipstick

Learn more
Kajal Definer

Premium Kajal eyeliner for precise eye contours

Learn more
Liquid Eye Designer

Liquid eyeliner with precision felt tip for a plain but beautifully shaped eyelid line.

Learn more
Panoramic Lashes Mascara
Learn more
Pro Effect Eye Palette

Palette with metallic and matte powder eyeshadows

Learn more
View all

Discover More

Aquatic Treasures Beitragsbild | Make up Factory

Aquatic Treasures

11. March 2026

Dive into a world inspired by the magic of the deep sea. The AQUATIC TREASURES collection by Make up Factory combines the mysterious beauty of the ocean with luxurious bronzing products that enhance your natural glow.

Feel the magic of the ocean with every application directly on your skin.

Hero of the collection

Hypnotic Liquid Eyeshadow

Liquid eyeshadow with metallic, shimmering pigments

Learn more
Aquatic Treasures Productcomposing Desktop | Make up Factory
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+
+
+
+
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Aquatic Treasures Productcomposing Mobile | Make up Factory
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Product overview

Dream Eyes waterproof

Waterproof mascara for that dreamy eye look with doll eyelash effect

Learn more
Hypnotic Liquid Eyeshadow

Liquid eyeshadow with metallic, shimmering pigments

Learn more
Laguna Sun Blushing Bronzer

Tricolour powder with silky-soft blush and bronzer shades

Learn more
Laguna Sun Glow Powder

Tricolour powder highlighter for a naturally radiant, summer-ready glow

Learn more
Lip Perfector Balm

Nourishing lip balm with pH-reactive pigments

Learn more
Smoky Liner long-lasting & waterproof

Long-lasting, waterproof contour pencil

Learn more
View All

Discover More

Dip & Go Beitragsbild | Make up Factory

Dip & Go

2. March 2026

Fast, effortless, flawless: The Make-up Factory Dip & Go collection is the innovative answer to a modern lifestyle.

The practical liquid dip formulas — blush, bronzer, and highlighter — become your essential beauty companions on the go, whether traveling, at the office, or for quick touch-ups between appointments. Thanks to their compact format, they fit into any bag and are ready whenever you are. The Liquid Dip products adapt to your pace with zero extra effort — delivering maximum efficiency and a perfect finish.

Apply, blend, glow — anytime, anywhere. With Dip & Go, beauty has never been so effortless.

Hero of the collection

Pro Effect Eye Palette

Palette with metallic and matte powder eyeshadows

Learn more
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+
+
+
+
+
+

Product overview

Complete Care Lip Color

Long-lasting and intensely nourishing lipstick

Learn more
Kajal Definer

Premium Kajal eyeliner for precise eye contours

Learn more
Liquid Eye Designer

Liquid eyeliner with precision felt tip for a plain but beautifully shaped eyelid line.

Learn more
Panoramic Lashes Mascara
Learn more
Pro Effect Eye Palette

Palette with metallic and matte powder eyeshadows

Learn more
View all

Discover more

Discover More

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