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  • MARCH 2025

Velvet Lifting Foundation

Tired and dull skin is a thing of the past!

Make up Factory is relaunching the popular, high-performance Velvet Lifting Foundation in improved quality this spring.

The liquid foundation in 9 shades moisturizes the skin and conjures up a radiant, firm complexion with a naturally glowing finish. It blends seamlessly into the skin and looks natural at the same time. Fine lines and laugh lines are concealed and flawlessly evened out. The Velvet Lifting Foundation leaves a pleasantly light feel and has medium to heavy coverage.

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Velvet Lifting Foundation

Velvety foundation with lifting effect

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Product Overview

Velvet Lifting Foundation

Velvety foundation with lifting effect

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The Lip World

27. May 2026

Welcome to the Lip World by Make up Factory – where lip care meets modern elegance.

The new lip collection combines luxurious textures with intensive care and sophisticated shades. Four new lip balms leave lips feeling silky soft while nourishing them with valuable ingredients, as subtle hints of color create a natural glow. The collection is complemented by twelve velvety matte lipstick shades that add effortless elegance and timeless beauty to every look.

With Lip World, Make up Factory makes your lips shine this summer – for every moment and every kiss.

Hero of the collection

NEU
STUDIO STAR VELVET LIPSTICK

Creamy lipstick with a velvety finish

Learn more
The Lip World Produktcomposing Desktop MUF
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Product overview

NEU
Dream Lips Glossy Peptide Treatment

Care balm with light color

Learn more
NEU
STUDIO STAR VELVET LIPSTICK

Creamy lipstick with a velvety finish

Learn more
View all

Discover More

Aquatic Treasures Beitragsbild | Make up Factory

Aquatic Treasures

11. March 2026

Dive into a world inspired by the magic of the deep sea. The AQUATIC TREASURES collection by Make up Factory combines the mysterious beauty of the ocean with luxurious bronzing products that enhance your natural glow.

Feel the magic of the ocean with every application directly on your skin.

Hero of the collection

Hypnotic Liquid Eyeshadow

Liquid eyeshadow with metallic, shimmering pigments

Learn more
Aquatic Treasures Productcomposing Desktop | Make up Factory
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Aquatic Treasures Productcomposing Mobile | Make up Factory
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Product overview

Dream Eyes waterproof

Waterproof mascara for that dreamy eye look with doll eyelash effect

Learn more
Hypnotic Liquid Eyeshadow

Liquid eyeshadow with metallic, shimmering pigments

Learn more
Laguna Sun Blushing Bronzer

Tricolour powder with silky-soft blush and bronzer shades

Learn more
Laguna Sun Glow Powder

Tricolour powder highlighter for a naturally radiant, summer-ready glow

Learn more
Lip Perfector Balm

Nourishing lip balm with pH-reactive pigments

Learn more
Smoky Liner long-lasting & waterproof

Long-lasting, waterproof contour pencil

Learn more
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Discover More

Dip & Go Beitragsbild | Make up Factory

Dip & Go

2. March 2026

Fast, effortless, flawless: The Make-up Factory Dip & Go collection is the innovative answer to a modern lifestyle.

The practical liquid dip formulas — blush, bronzer, and highlighter — become your essential beauty companions on the go, whether traveling, at the office, or for quick touch-ups between appointments. Thanks to their compact format, they fit into any bag and are ready whenever you are. The Liquid Dip products adapt to your pace with zero extra effort — delivering maximum efficiency and a perfect finish.

Apply, blend, glow — anytime, anywhere. With Dip & Go, beauty has never been so effortless.

Hero of the collection

Liquid Dip Blush

Liquid blush with sponge applicator for a velvety finish

Learn more
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Product overview

Liquid Dip Blush

Liquid blush with sponge applicator for a velvety finish

Learn more
Liquid Dip Bronzer

Liquid blush with sponge applicator for a velvety finish

Learn more
Liquid Dip Highlighter

Liquid highlighter with sponge applicator for radiant accents

Learn more
View all

Discover more

Aquatic Treasures Beitragsbild | Make up Factory

Aquatic Treasures

11. March 2026

Dive into a world inspired by the magic of the deep sea. The AQUATIC TREASURES collection by Make up Factory combines the mysterious beauty of the ocean with luxurious bronzing products that enhance your natural glow.

Feel the magic of the ocean with every application directly on your skin.

Hero of the collection

Hypnotic Liquid Eyeshadow

Liquid eyeshadow with metallic, shimmering pigments

Learn more
Aquatic Treasures Productcomposing Desktop | Make up Factory
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Aquatic Treasures Productcomposing Mobile | Make up Factory
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Product overview

Dream Eyes waterproof

Waterproof mascara for that dreamy eye look with doll eyelash effect

Learn more
Hypnotic Liquid Eyeshadow

Liquid eyeshadow with metallic, shimmering pigments

Learn more
Laguna Sun Blushing Bronzer

Tricolour powder with silky-soft blush and bronzer shades

Learn more
Laguna Sun Glow Powder

Tricolour powder highlighter for a naturally radiant, summer-ready glow

Learn more
Lip Perfector Balm

Nourishing lip balm with pH-reactive pigments

Learn more
Smoky Liner long-lasting & waterproof

Long-lasting, waterproof contour pencil

Learn more
View All

Discover More

The Lip World

27. May 2026

Welcome to the Lip World by Make up Factory – where lip care meets modern elegance.

The new lip collection combines luxurious textures with intensive care and sophisticated shades. Four new lip balms leave lips feeling silky soft while nourishing them with valuable ingredients, as subtle hints of color create a natural glow. The collection is complemented by twelve velvety matte lipstick shades that add effortless elegance and timeless beauty to every look.

With Lip World, Make up Factory makes your lips shine this summer – for every moment and every kiss.

Hero of the collection

NEU
STUDIO STAR VELVET LIPSTICK

Creamy lipstick with a velvety finish

Learn more
The Lip World Produktcomposing Desktop MUF
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The Lip World Produktcomposing Mobile MUF
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Product overview

NEU
Dream Lips Glossy Peptide Treatment

Care balm with light color

Learn more
NEU
STUDIO STAR VELVET LIPSTICK

Creamy lipstick with a velvety finish

Learn more
View all

Discover More

Dip & Go Beitragsbild | Make up Factory

Dip & Go

2. March 2026

Fast, effortless, flawless: The Make-up Factory Dip & Go collection is the innovative answer to a modern lifestyle.

The practical liquid dip formulas — blush, bronzer, and highlighter — become your essential beauty companions on the go, whether traveling, at the office, or for quick touch-ups between appointments. Thanks to their compact format, they fit into any bag and are ready whenever you are. The Liquid Dip products adapt to your pace with zero extra effort — delivering maximum efficiency and a perfect finish.

Apply, blend, glow — anytime, anywhere. With Dip & Go, beauty has never been so effortless.

Hero of the collection

Liquid Dip Blush

Liquid blush with sponge applicator for a velvety finish

Learn more
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Product overview

Liquid Dip Blush

Liquid blush with sponge applicator for a velvety finish

Learn more
Liquid Dip Bronzer

Liquid blush with sponge applicator for a velvety finish

Learn more
Liquid Dip Highlighter

Liquid highlighter with sponge applicator for radiant accents

Learn more
View all

Discover more

Dip & Go Beitragsbild | Make up Factory

Dip & Go

2. March 2026

Fast, effortless, flawless: The Make-up Factory Dip & Go collection is the innovative answer to a modern lifestyle.

The practical liquid dip formulas — blush, bronzer, and highlighter — become your essential beauty companions on the go, whether traveling, at the office, or for quick touch-ups between appointments. Thanks to their compact format, they fit into any bag and are ready whenever you are. The Liquid Dip products adapt to your pace with zero extra effort — delivering maximum efficiency and a perfect finish.

Apply, blend, glow — anytime, anywhere. With Dip & Go, beauty has never been so effortless.

Hero of the collection

Liquid Dip Blush

Liquid blush with sponge applicator for a velvety finish

Learn more
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Product overview

Liquid Dip Blush

Liquid blush with sponge applicator for a velvety finish

Learn more
Liquid Dip Bronzer

Liquid blush with sponge applicator for a velvety finish

Learn more
Liquid Dip Highlighter

Liquid highlighter with sponge applicator for radiant accents

Learn more
View all

Discover more

The Lip World

27. May 2026

Welcome to the Lip World by Make up Factory – where lip care meets modern elegance.

The new lip collection combines luxurious textures with intensive care and sophisticated shades. Four new lip balms leave lips feeling silky soft while nourishing them with valuable ingredients, as subtle hints of color create a natural glow. The collection is complemented by twelve velvety matte lipstick shades that add effortless elegance and timeless beauty to every look.

With Lip World, Make up Factory makes your lips shine this summer – for every moment and every kiss.

Hero of the collection

NEU
STUDIO STAR VELVET LIPSTICK

Creamy lipstick with a velvety finish

Learn more
The Lip World Produktcomposing Desktop MUF
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+
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The Lip World Produktcomposing Mobile MUF
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Product overview

NEU
Dream Lips Glossy Peptide Treatment

Care balm with light color

Learn more
NEU
STUDIO STAR VELVET LIPSTICK

Creamy lipstick with a velvety finish

Learn more
View all

Discover More

Aquatic Treasures Beitragsbild | Make up Factory

Aquatic Treasures

11. March 2026

Dive into a world inspired by the magic of the deep sea. The AQUATIC TREASURES collection by Make up Factory combines the mysterious beauty of the ocean with luxurious bronzing products that enhance your natural glow.

Feel the magic of the ocean with every application directly on your skin.

Hero of the collection

Hypnotic Liquid Eyeshadow

Liquid eyeshadow with metallic, shimmering pigments

Learn more
Aquatic Treasures Productcomposing Desktop | Make up Factory
+
+
+
+
+
+
Aquatic Treasures Productcomposing Mobile | Make up Factory
+
+
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Product overview

Dream Eyes waterproof

Waterproof mascara for that dreamy eye look with doll eyelash effect

Learn more
Hypnotic Liquid Eyeshadow

Liquid eyeshadow with metallic, shimmering pigments

Learn more
Laguna Sun Blushing Bronzer

Tricolour powder with silky-soft blush and bronzer shades

Learn more
Laguna Sun Glow Powder

Tricolour powder highlighter for a naturally radiant, summer-ready glow

Learn more
Lip Perfector Balm

Nourishing lip balm with pH-reactive pigments

Learn more
Smoky Liner long-lasting & waterproof

Long-lasting, waterproof contour pencil

Learn more
View All

Discover More

Discover More

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