Inspired by the art of makeup and the secrets of the best makeup artists in the world, Make up Factory was founded in 2005. Since then, we have been pursuing our vision of making the professional makeup world accessible to everyone by sharing our know-how and creating high-quality, professional textures.
Make up Factory makes professional high-end textures easily accessible to everyone and allows to achieve maximum makeup results with minimal effort. Our products offer high performance, reliability and are developed to meet the needs of our customers. Each product is created in collaboration with make up artists and reflects their artistic expertise. As a Make up Factory, we set our own standards and new trends instead of just being guided by them. We stand for reliability, closeness and passion for make up. We don’t give any rules, but provide inspiration and offer with our know-how and our products the tools to let your own creativity run free. Make up Factory is not only for professionals, but for everyone who wants to create a professional make up look.
We stand for the fact that you can achieve a maximum result with minimal effort. Our range is perfectly thought out, coordinated and functional, because we have a clear eye for the essentials.
Our products are created in close cooperation with make-up artists and meet the demands of photo productions, catwalks but also a demanding everyday life.
In addition to the professional character, Make up Factory attaches particular importance to the use of the products without hesitation.
All products are tested for skin compatibility and dermatologically confirmed. Extensive expertise and strict quality control guarantee that each product is “state-of-the-art”.
Make up Factory expressly rejects the use of animal testing.
Since the company was founded, Make up Factory has not tested any cosmetic products on animals and does not commission any animal testing. Alternatively, Make up Factory conducts internal application tests or patch tests (epicutaneous tests) on voluntary test subjects to determine the local compatibility of a product.
Animal testing has been prohibited for decorative cosmetic products since 1986 under the Animal Welfare Act. Since 1998, this has applied to all finished cosmetic products. Since March 2009, there has also been a corresponding ban on cosmetic raw materials, which Make up Factory very much welcomes. According to this, raw materials developed for use in cosmetics may no longer be tested on animals with regard to their compatibility. In order to ensure compliance with these regulations, Make up Factory also obtains confirmation from its upstream suppliers that no animal testing is carried out by them.
You can rely on us
Our products are developed for highest make up artist demands and available at fair prices.
We enrich your make up routine
With our wide range of products you can experiment and let your creativity run free.
We pass on our knowledge to you
With our different offers we act as a competent companion on your way:
What exactly sustainability means to us, what role it already plays in our company and what further steps are planned for the future, you can find out here.
Vision: We see the beauty in every human being. Beauty needs a planet worth living on. We take responsibility for this – courageously for a sustainable, colorful future.
Mission: Everything we do starts with sustainability. For us, that doesn’t just mean sacrifice, but above all enrichment. Hands-on for our sustainability and future generations.
The future of our earth is close to our hearts at ANNY!
We therefore want to constantly develop and improve. Our concern is to gradually become more sustainable wherever possible. Here you can find out what we are already doing today:
We are always looking to optimize our packaging in terms of recyclability, material savings and the use of recycled materials. We use FSC-certified paper for all our new Make up Factory folding boxes. We also use mineral oil-free printing inks, which are made predominantly from renewable raw materials and are also cobalt-free.
We are proud to say that 263 members of our company workforce already work from home in the region.
In cooperation with our partner DEUTIM, we are supporting an environmental protection project that is making the “Augsburg Westliche Wälder” nature reserve “fit for the future” and helping to preserve the local forest for future generations in the long term. We achieve this by reforesting clear-cut areas and converting monocultures into climate-stable mixed forests.
The excellent quality of our products is guaranteed without animal testing and our ingredients are based on the strictest selection criteria:
Since 2008, we have been feeding in our own captured energy via our solar panels on the roof; in 2023, this amounted to 86,708 kWh.
All your orders are shipped with DHL GoGreen. The CO2 emissions generated during transportation are offset by DHL’s investments in climate protection projects.
Since 2022, we have been using green electricity on our company premises and have expanded our network of e-charging stations so that we now offer 17 charging points.
We continuously support various organizations through donations and contracts in order to promote their work in addition to fair human interaction. Also hands-on through our own corporate volunteering program.
We constantly identified new potential savings and implemented material changes accordingly. Among other things, the bubble wrap that serves as the filling material in our Make up Factory product shipment was converted to recycled paper.
At Make up Factory, we want to examine different dimensions of sustainability in business challenges. In other words, questioning and changing how we develop, produce and act. Because nothing outweighs safety and quality for us. Other musts include being brave, taking responsibility and setting challenging goals. After all: “There is no plan(et) B.”
Make up Factory pledges to meet its social, ecological and economic responsibilities for employees, customers and future generations. With our values in mind, greater transparency, responsibility and innovative capability, we want to further refine our processes and products step by step.
…is an ongoing process that requires commitment, perseverance and a willingness to rethink and improve the status quo. Our aim is to achieve a long-term balance between the three pillars of sustainability – environmental protection, social justice and economic prosperity.
Our commitment is therefore divided into three areas:
RESPONSIBLE = viable world. This is where we report on our economic activities, company facts and employees.
CONSCIOUS = world worth living in. This is where we provide information about what we are doing to preserve our natural environment.
CARING = fair world. This is where we show our contribution to a fairer and more inclusive society.
Our corporate values of transparency, responsibility and innovation guide us on our journey. And: for us, strong partnerships and cohesion are crucial in order to consistently implement sustainable action worldwide.
With our sustainability report, we create more transparency for our customers and partners.
Read here in our sustainability report what we are already doing and what we have set as our goal for the future.
Because we are convinced: “No planet, no beauty”.
The ARTDECO cosmetic Group has voluntarily committed itself to the United Nations Global Compact and reports annually on progress in the areas of human rights, labor standards, environmental protection and anti-corruption. The reports can be viewed publicly on our profile.