OUR STORY

Inspired by the art of make-up and the secrets of the best make-up artists in the world, Make up Factory was founded in 2005. Since then, we have been pursuing our vision of making the professional make-up world accessible to everyone by sharing our know-how and creating high-quality, professional textures.

SUSTAINABILITY

Here you can find out what exactly sustainability means to us, what role it already plays in our company and what further steps are planned for the future.

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20TH BIRTHDAY

29. August 2025

August 2025

20TH BIRTHDAY

20 years of Make up Factory – celebrate with us!

Our journey began 20 years ago with a vision to make professional cosmetics accessible to everyone. Today, Make up Factory stands more than ever for the highest quality standards, excellent expertise, and pioneering beauty trends.

To mark this anniversary, we are presenting an exclusive Birthday Collection that draws on the brand’s origins and combines modern autumn colors with timeless elegance. The luxurious products in silver design allow for a versatile day-to-night look: warm earth tones for eyes and lips provide a natural finish during the day – and transform into glamorous statement makeup in the evening.

Discover our birthday collection now and celebrate 20 years of beauty passion with us!

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Studio Star Eye Palette

Coordinated eyeshadow palette

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Trendlook F/W 20th Birthday Productcomposing | Make up Factory

Trendlook F/W 20th Birthday Productcomposing Mobilde | Make up Factory

Product Overview

Complete Care Lip Color

Long-lasting and intensely nourishing lipstick

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Smoky Liner long-lasting & waterproof

Long-lasting, waterproof contour pencil

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Studio Star Eye Palette

Coordinated eyeshadow palette

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Alle ansehen

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20TH BIRTHDAY

29. August 2025

Golden Hour Moments

28. April 2025

The “Golden Hour”, the time shortly after sunrise or before sunset, bathes the world in a warm golden light. During this magical hour, not only does nature shine in beautiful colors, but everything looks perfectly illuminated. Make up Factory was inspired by this color mood for the new Golden Hour Moments collection. This flattering effect can be wonderfully imitated with little effort using the new bronzing products.

The eyeshadow palette in rose gold, brownish tones conjures up multi-faceted light reflections. In combination with the subtle colors of the eyeliner, the products create eye make-up with a wow effect. The waterproof volume mascara is ideal for creating the perfect eye lift. The bronzing base and bronzing powder on the cheekbones and bridge of the nose intensify the radiant look with luminous, sun-kissed highlights. This is rounded off by the PH-reactive lipsticks.

The Golden Hour Moments products make the skin look sun-kissed all day long!

Hero of the collection

Golden Hour Moments Productcomposing | Mak up Factory

Golden Hour Moments Productcomposing Mobile | Make up Factory

Product overview

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Velvet Lifting Foundation

17. March 2025

MARCH 2025

Velvet Lifting Foundation

Tired and dull skin is a thing of the past!

Make up Factory is relaunching the popular, high-performance Velvet Lifting Foundation in improved quality this spring.

The liquid foundation in 9 shades moisturizes the skin and conjures up a radiant, firm complexion with a naturally glowing finish. It blends seamlessly into the skin and looks natural at the same time. Fine lines and laugh lines are concealed and flawlessly evened out. The Velvet Lifting Foundation leaves a pleasantly light feel and has medium to heavy coverage.