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  • August 2025

20TH BIRTHDAY

20 years of Make up Factory – celebrate with us!

Our journey began 20 years ago with a vision to make professional cosmetics accessible to everyone. Today, Make up Factory stands more than ever for the highest quality standards, excellent expertise, and pioneering beauty trends.

To mark this anniversary, we are presenting an exclusive Birthday Collection that draws on the brand’s origins and combines modern autumn colors with timeless elegance. The luxurious products in silver design allow for a versatile day-to-night look: warm earth tones for eyes and lips provide a natural finish during the day – and transform into glamorous statement makeup in the evening.

Discover our birthday collection now and celebrate 20 years of beauty passion with us!

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Studio Star Eye Palette | Make up Factory
Studio Star Eye Palette

Coordinated eyeshadow palette

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Trendlook F/W 20th Birthday Productcomposing | Make up Factory
Trendlook F/W 20th Birthday Productcomposing Mobilde | Make up Factory

Product Overview

Complete Care Lip Color

Long-lasting and intensely nourishing lipstick

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Smoky Liner long-lasting & waterproof

Long-lasting, waterproof contour pencil

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Studio Star Eye Palette | Make up Factory
Studio Star Eye Palette

Coordinated eyeshadow palette

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Alle ansehen

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Golden Hour Moments

28. April 2025

The “Golden Hour”, the time shortly after sunrise or before sunset, bathes the world in a warm golden light. During this magical hour, not only does nature shine in beautiful colors, but everything looks perfectly illuminated. Make up Factory was inspired by this color mood for the new Golden Hour Moments collection. This flattering effect can be wonderfully imitated with little effort using the new bronzing products.

The eyeshadow palette in rose gold, brownish tones conjures up multi-faceted light reflections. In combination with the subtle colors of the eyeliner, the products create eye make-up with a wow effect. The waterproof volume mascara is ideal for creating the perfect eye lift. The bronzing base and bronzing powder on the cheekbones and bridge of the nose intensify the radiant look with luminous, sun-kissed highlights. This is rounded off by the PH-reactive lipsticks.

The Golden Hour Moments products make the skin look sun-kissed all day long!

Hero of the collection

Golden Hour Moments Productcomposing | Mak up Factory
Golden Hour Moments Productcomposing Mobile | Make up Factory

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Velvet Lifting Foundation Beitragsbild | Mak up Factory

Velvet Lifting Foundation

17. March 2025
  • MARCH 2025

Velvet Lifting Foundation

Tired and dull skin is a thing of the past!

Make up Factory is relaunching the popular, high-performance Velvet Lifting Foundation in improved quality this spring.

The liquid foundation in 9 shades moisturizes the skin and conjures up a radiant, firm complexion with a naturally glowing finish. It blends seamlessly into the skin and looks natural at the same time. Fine lines and laugh lines are concealed and flawlessly evened out. The Velvet Lifting Foundation leaves a pleasantly light feel and has medium to heavy coverage.

Hero of the Collection

Velvet Lifting Foundation

Velvety foundation with lifting effect

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Productcomposing Desktop | Make up Factory
Productcomposing Mobile | Make up Factory

Product Overview

Velvet Lifting Foundation

Velvety foundation with lifting effect

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Effortless Beauty Beitragsbild | Make up Factory

Effortless Beauty

20. December 2024
  • JANUARY 2025

Effortless Beauty

Make up Factory is revolutionizing your daily beauty routine with Effortless Beauty this spring with practical “to-go” products. The handy sticks not only shorten your make-up routine, but also ensure great results with a wow effect.

Just three handy products are needed to meet your requirements for a natural, quick look: The multi-talented Face Stick, available as a contouring or blush stick in two shades each, melts into the skin, is easy to work into the skin and conjures up freshness on the face. The Cooling Eyeshadow Stick subtly emphasizes the eye area. The delicate spring/summer look is rounded off with new, matte lipstick colors. All products are ideal companions for on the go to freshen up your make-up on the go.

With the beautiful spring/summer products, your new beauty routine will be effortless. Emphasize your naturalness and your most beautiful side now – Make up Factory has the right tools for you.

Hero of the collection

Face Shaping Stick

Blush & Contour Stick for professionally defined facial features

Learn more
Effortless Beauty Productcomposing Desktop | Make up Factory
Effortless Beauty Productcomposing Mobile | Make up Factory

Product Overview

Cooling Eye Shadow Stick

Eyeshadow stick with refreshing and cooling effect

Learn more
Face Shaping Stick

Blush & Contour Stick for professionally defined facial features

Learn more
Velvet Mat Lipstick

Mat lipstick with velvety wearing comfort without drying out

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Effortless Beauty Beitragsbild | Make up Factory

Effortless Beauty

20. December 2024
  • JANUARY 2025

Effortless Beauty

Make up Factory is revolutionizing your daily beauty routine with Effortless Beauty this spring with practical “to-go” products. The handy sticks not only shorten your make-up routine, but also ensure great results with a wow effect.

Just three handy products are needed to meet your requirements for a natural, quick look: The multi-talented Face Stick, available as a contouring or blush stick in two shades each, melts into the skin, is easy to work into the skin and conjures up freshness on the face. The Cooling Eyeshadow Stick subtly emphasizes the eye area. The delicate spring/summer look is rounded off with new, matte lipstick colors. All products are ideal companions for on the go to freshen up your make-up on the go.

With the beautiful spring/summer products, your new beauty routine will be effortless. Emphasize your naturalness and your most beautiful side now – Make up Factory has the right tools for you.

Hero of the collection

Face Shaping Stick

Blush & Contour Stick for professionally defined facial features

Learn more
Effortless Beauty Productcomposing Desktop | Make up Factory
Effortless Beauty Productcomposing Mobile | Make up Factory

Product Overview

Cooling Eye Shadow Stick

Eyeshadow stick with refreshing and cooling effect

Learn more
Face Shaping Stick

Blush & Contour Stick for professionally defined facial features

Learn more
Velvet Mat Lipstick

Mat lipstick with velvety wearing comfort without drying out

Learn more
View all

Discover more

Golden Hour Moments

28. April 2025

The “Golden Hour”, the time shortly after sunrise or before sunset, bathes the world in a warm golden light. During this magical hour, not only does nature shine in beautiful colors, but everything looks perfectly illuminated. Make up Factory was inspired by this color mood for the new Golden Hour Moments collection. This flattering effect can be wonderfully imitated with little effort using the new bronzing products.

The eyeshadow palette in rose gold, brownish tones conjures up multi-faceted light reflections. In combination with the subtle colors of the eyeliner, the products create eye make-up with a wow effect. The waterproof volume mascara is ideal for creating the perfect eye lift. The bronzing base and bronzing powder on the cheekbones and bridge of the nose intensify the radiant look with luminous, sun-kissed highlights. This is rounded off by the PH-reactive lipsticks.

The Golden Hour Moments products make the skin look sun-kissed all day long!

Hero of the collection

Golden Hour Moments Productcomposing | Mak up Factory
Golden Hour Moments Productcomposing Mobile | Make up Factory

Product overview


View all

Discover more

Velvet Lifting Foundation Beitragsbild | Mak up Factory

Velvet Lifting Foundation

17. March 2025
  • MARCH 2025

Velvet Lifting Foundation

Tired and dull skin is a thing of the past!

Make up Factory is relaunching the popular, high-performance Velvet Lifting Foundation in improved quality this spring.

The liquid foundation in 9 shades moisturizes the skin and conjures up a radiant, firm complexion with a naturally glowing finish. It blends seamlessly into the skin and looks natural at the same time. Fine lines and laugh lines are concealed and flawlessly evened out. The Velvet Lifting Foundation leaves a pleasantly light feel and has medium to heavy coverage.

Hero of the Collection

Velvet Lifting Foundation

Velvety foundation with lifting effect

Learn more
Productcomposing Desktop | Make up Factory
Productcomposing Mobile | Make up Factory

Product Overview

Velvet Lifting Foundation

Velvety foundation with lifting effect

Learn more
View all

Discover More

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