This is Make Up Factory

The ARTDECO cosmetic Group is a family run company and was established in 1985. Since 2005 Make up Factory as well as ARTDECO, BeYu and ANNY are part of the successful corporate group. At Make Up Factory’s headquarters in Karlsruhe, a team of creative brains work closely together with international make up artists and production developers, to transform worldwide trends into professional make up products.

Brand Development


Make up Factory brand is launched


Start of international distribution with launch in Russia


Make up Factory is the Number 1 exclusive brand for Müller in Germany


Introduction of “Make up Factory Academy” for retailer training


10th anniversary celebration


International contest, “The Next Make Up Artist” with award ceremony in London


Introduction of the “Make up Factory Master Class” as successful completion of the “Make up Factory Academy”


15th anniversary of the brand with professional products

Make Up Factory Worldwide

Currently Make up Factory products are distributed in 28 countries worldwide. There they captivate international make up artists just as they do discerning customers. In order to respond to the individual needs of the different markets, we offer a larger variety of products and colors, and constantly work on transforming international trends into innovative products.

MAKE UP FACTORY is available in the following countries:

Armenia – Austria* – Bosnia – Croatia* – Czech Republic – Estonia – Germany* – Finland – Hungary* – Iraq – Italy – Jordan – Kosovo – Lithuania – Macedonia – Malta – Mongolia – Netherlands – Portugal – Russia – Slovenia* – Spain* – Switzerland* – Syria – Ukraine

*exclusively at Müller drugstores


Dermatologically tested
Against animal testing

Next to professional character, Make up Factory puts special value on effortless use of its products.

All products are tested for skin compatibility and dermatologically approved. Comprehensive expertise and strict quality control guarantee that every product is “state of the art.”

Make up Factory absolutely refuses to use animal testing. From its inception, Make up Factory has never tested its cosmetic products on animals, and does not commission any animal testing.

The Make Up Factory Vision

True to its motto “NOT ONLY FOR PROFESSIONALS, BUT FOR EVERYBODY WHO WANTS TO CREATE A PROFESSIONAL MAKE UP,” we believe that the right product can awaken the make up artist in each of us. Our vision is to infect all our customers with our passion for make up, and to inspire a unique look with our professional products. High quality products not only ensure excellent results, but also a fun experience even during the make-up process.

4 Strong pillars for a successful future


Through our sophisticated training concept, we can pass on our know-how directly to the sales professionals in the stores, and in this way professionally to our customers.


Every Make up Factory product is developed, manufactured and tested according to the highest quality standards.

Social Media

The world of Make up Factory is colorful and innovative. Inspired by the most current trends, we develop our products and new looks and share them with our customers.


We are always on the lookout for creative brains and make up enthusiastic visionaries that together with us will write the sequel of Make up Factory.